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Betby

Betby

Betby is a B2B sportsbook supplier founded in 2018 and registered in Birkirkara, Malta as EARLYBIRD LTD (company number C 94530). It sells a sportsbook platform to online operators alongside esports betting, virtual sports, an in-house betting-games product (Betby.Games), AI trading tools and a prediction-markets product. It holds Malta Gaming Authority B2B licence MGA/B2B/780/2020.

Founded
2018
Headquarters
Birkirkara, Malta
Ownership
Independent and privately held; the operating entity is EARLYBIRD LTD (Malta, C 94530). No parent company, no stock listing and no disclosed institutional investors.
Licences
MGA
Products
sportsbook, esports betting, virtual sports, betting games, ai trading tools, prediction markets
Brands
84
Website
betby.com

History

Betby was co-founded in 2018 by Leonid Pertsovskiy, who is still CEO. He has described the company's origin as a group of people who had worked across slots, payments, B2C operations and third-party sportsbook suppliers, and who were dissatisfied enough as sportsbook customers to build their own product. The company was granted its Malta Gaming Authority supplier licence on 3 August 2020. Betby has not been acquired, renamed or spun out of another company, and no institutional funding rounds are on public record. Its current leadership includes Leonid Pertsovskiy (CEO), Chris Nikolopoulos (CCO), Eva Berkova (COO), Oleg Alistratov (CTO) and Sergey Tsukanov (chief sportsbook officer). Beyond the Maltese registered address it lists offices in Riga (Latvia), Sliema (Malta), Budva (Montenegro) and Barcelona (Spain).

Notable

  • Registered in Malta as EARLYBIRD LTD, company number C 94530, at 64 'Excalibur', B. Bontadini Street, Birkirkara.
  • Granted MGA B2B supplier licence MGA/B2B/780/2020 on 3 August 2020, two years after founding.
  • Sells Betby.Games, a set of in-house betting games, as a separate product line from the core sportsbook.
  • Operates four European offices: Riga, Sliema, Budva and Barcelona.

Used by

  • Oddin.gg — oddin.gg
  • St8.io — st8.io
  • Africa365 — africa365.com
  • CSGOEmpire
  • FUN88
  • FortuneJack
  • NuxGame
  • Spin.io — spin.io
  • CashLounge — cashlounge.com

Casinos on this site running it (75)

Of the 84 brands tied to this platform, these 75 have a profile here; the other 9 are named under “Used by” above, without one.

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How well established

The technical fingerprint is directly documented. The 2018 founding year, the headquarters, the legal entity and the MGA licence number are firm. A claimed link to former SBTech staff could not be substantiated by any source and is therefore not stated here; the chief executive describes only generic prior experience at third-party sportsbook providers. Several names on the operator list — Oddin.gg, St8.io, NuxGame — are themselves B2B suppliers or aggregators rather than operators, but the direction of those relationships could not be established, so they are not disputed.