Dasha Averkina is a marketing executive in the iGaming affiliate marketing sector, currently serving as CMO at WinWin Partners, an affiliate program active across the betting, iGaming, and esports verticals. Her CMO role at WinWin Partners involves leading brand strategy, partner-facing marketing communications, and the digital marketing activities that build the program's visibility and attractiveness within the competitive iGaming and esports affiliate landscape.
Averkina's expertise in Facebook Ads and Google Ads reflects a performance marketing orientation that informs her CMO strategy, combining paid social and paid search capabilities with brand development responsibilities to create a marketing approach that addresses both awareness and direct conversion objectives.
Her executive marketing leadership at WinWin Partners, a program that covers both traditional iGaming and the growing esports betting segment, reflects the cross-vertical marketing knowledge required to develop compelling program narratives that resonate with affiliates working across different digital entertainment audience segments spanning conventional online casino, sports betting, and competitive gaming content categories.
