Anuj Batheja is a marketing executive in the iGaming and betting sectors, currently serving as Chief Marketing Officer at Affrise Media, a performance marketing and affiliate media company focused on the online gambling sector. With expertise in Google Ads, native advertising, and SEM traffic channels, Anuj leads the marketing strategy, paid acquisition campaigns, and promotional activities that drive both affiliate partner recruitment and player acquisition performance for an organization competing in the iGaming affiliate and media buying space.
His combination of search, native, and paid advertising expertise reflects a data-driven approach to digital marketing that optimizes spend across multiple acquisition channels to maximize ROI for iGaming clients.
Anuj Batheja brings CMO-level marketing leadership and multi-channel paid acquisition expertise to a role at a performance marketing company serving the advertising and traffic needs of online casino and sports betting operators in the competitive global iGaming sector.
