Anastasiia Sherbyna is a marketing executive at Melbet Partners, the affiliate program of Melbet, a globally active online sports betting and casino brand, where she serves as CMO with responsibility for brand strategy and marketing communications across the betting, iGaming, and esports verticals. Her CMO role at one of the more globally active iGaming affiliate programs involves leading marketing activities across Facebook Ads and SEO channels, developing partner-facing communications, and positioning the program competitively within the international iGaming affiliate marketing community.
Sherbyna's dual-channel expertise in paid social and organic search reflects a balanced marketing approach that combines direct-response advertising with content-driven brand authority building, applicable across the diverse international markets where Melbet Partners operates.
Her executive marketing leadership at Melbet Partners encompasses trade media presence, event marketing, affiliate-facing brand communications, and the digital marketing strategies that support the program's commercial development and publisher network growth across betting, casino, and esports affiliate categories in the competitive global iGaming affiliate marketing market.
