Yehor Horoshchuk is a business development leader in the iGaming affiliate marketing sector, currently serving as Head of Business Development at PM AFF, the affiliate program associated with Parimatch, one of the most recognized sports betting and online casino brands in the CIS and international markets. His leadership of business development at a major iGaming affiliate program involves developing strategic operator and affiliate partnerships, expanding the program's commercial network, and identifying growth opportunities across the betting, iGaming, and esports verticals.
Head of Business Development roles at large affiliate programs require a combination of commercial strategy expertise, relationship management skills, and deep knowledge of the affiliate marketing landscape, enabling effective engagement with high-value publisher partners, media buying organizations, and operator clients.
Horoshchuk's BDM leadership at PM AFF contributes to the program's continued growth and competitive positioning in the international iGaming affiliate market.
