Patrick Duffy is a senior customer experience executive at bet365, one of the world's largest online gambling operators, currently serving as Global Chief Experience Officer for Sportsbook and iGaming. With expertise in email as a key player communication channel, Patrick leads the global customer experience strategy across bet365's sportsbook and online casino products, ensuring that the player journey, from registration and onboarding through active play and retention, meets the exceptional standards expected by a company competing at the highest level of the international online gambling market.
Global CXO roles at large-scale iGaming operators encompass UX strategy, customer service standards, responsible gambling integration into the player journey, and the data-driven personalization of player communications and offers.
Patrick Duffy brings customer experience leadership and email-driven engagement expertise to a role that shapes the quality and commercial effectiveness of bet365's player interactions across its global betting and casino product portfolio.
