Nikita Petrenko is a co-founder at Improve Team, a performance marketing company active across the betting, iGaming, and sweepstakes verticals. His co-founding role reflects entrepreneurial contribution to building a multi-vertical performance marketing organization that leverages ASO and Facebook Ads as primary traffic acquisition channels for betting, casino, and sweepstakes campaigns.
Petrenko's dual-channel expertise in app store optimization and paid social reflects a mobile and social media-focused approach to performance marketing that covers both organic mobile discovery through ASO and paid social acquisition through Meta's advertising ecosystem.
His co-founding involvement at Improve Team encompasses strategic contributions to the development of a performance marketing company whose three-vertical scope across betting, sweepstakes, and iGaming reflects a diversified approach to affiliate marketing that builds complementary campaign expertise across different offer types while maintaining specialized knowledge of the mobile and Facebook advertising channels most applicable to each of the product categories the company serves in the competitive global performance marketing landscape.
