Maya Samokhvalova is a senior operations executive in the performance marketing industry, currently serving as Chief Operating Officer at match, an organization operating across betting, crypto, dating, e-commerce, finance, iGaming, nutra, and sweepstakes verticals. With a remarkably broad multi-vertical portfolio, Maya oversees the operational infrastructure, team management, and process frameworks that enable a high-volume performance marketing organization to run campaigns and manage affiliate relationships across diverse and often compliance-sensitive offer categories.
COOs in multi-vertical affiliate and performance marketing companies face the complex challenge of maintaining operational consistency while adapting processes to the distinct regulatory, traffic, and conversion requirements of each vertical in the portfolio.
Maya Samokhvalova brings executive operations leadership and cross-vertical performance marketing expertise to an organization that competes across the full breadth of digital affiliate marketing categories.
