Luke Cotton

Luke Cotton serves as COO at Code Red Esports while also holding the role of Director and Co-Founder at Trifecta Media, bringing extensive leadership experience across the iGaming, gaming, and esports verticals. With a career spanning over a decade, he has held key positions including Head of Analytics, Data & Insights and Head of Affiliates at Digital Fuel Marketing Limited, as well as roles in affiliate marketing and partnerships at Paddy Power. His background also includes project management at St George Group and leadership positions in esports organizations such as Epsilon eSports and QuadV, where he managed content, PR, and general operations. Luke combines strategic oversight with hands-on expertise in analytics, affiliate management, and partnership development, driving growth and innovation in the competitive gaming and betting industries.

The profile lists 11 positions since 2006. Luke Cotton has worked at Code Red Esports since 2016. Also in the experience list: Director and Co-Founder at Trifecta Media (since 2011), Head of Analytics, Data & Insights / Head of Affiliates at Digital Fuel Marketing Limited (2014–2018), Mobile Affiliates & Partnerships Executive / Affiliate Marketing Executive at Paddy Power (2012–2014), Project Manager at St George Group (2008–2011) and 4 other companies.

Industries: Betting, Esports, Gaming and iGaming.