Product Manager with 7+ years of experience across iGaming and Game Development, specializing in product strategy, gamification, player engagement, retention, and live operations. Experienced in launching new casino brands, developing existing products and platforms, and taking products through the full lifecycle – from concept, planning, and launch to post-launch operations and continuous optimization.
Strong track record of building and improving products based on player behavior, product metrics, and A/B testing. Developed and launched gamification that contributed to a 15–20% increase in NGR, delivered large-scale promotional campaigns that increased player retention by 10–15%, and improved Registration-to-Deposit conversion by 5–7% through new user flow optimization. Also experienced in developing processes that improve cross-department planning, alignment of business priorities with product strategy, and resource allocation.
