About Helena Scone
I’ve spent 26 years in recruitment, including the last 16 specialising in iGaming, working across agency recruitment, in-house HR and talent acquisition, and now as a business owner.
That journey has shaped how I approach people and business. Having sat on both sides of the hiring process, I understand the pressures facing founders and leadership teams, from finding the right talent in competitive markets to balancing growth ambitions with budgets, internal resources and commercial targets.
Today, as Co-Owner and Director of ESR Group, I work with founders, C-suite executives and commercial leaders across iGaming, FinTech, Crypto and Web3, helping them build teams that can deliver and scale. My focus goes beyond filling vacancies. It’s about understanding what a business really needs, challenging assumptions when necessary and finding people who can make a genuine difference.
I believe recruitment works best when it’s built on trust, transparency and a proper understanding of the business. That means being honest about the market, having the difficult conversations and recognising that the right solution isn't always the most obvious one.
I’m particularly passionate about working with start-ups and scale-ups, where the right hire can have a significant impact and the wrong one can be costly. Having supported businesses through periods of growth and international expansion, I understand that hiring decisions are commercial decisions, not simply HR tasks.
For me, the best relationships don't end when someone accepts an offer. They develop over time, through honest advice, shared experience and a genuine commitment to helping businesses succeed.
