The success of an iGaming casino depends not only on acquiring players but also on understanding how every game and provider contributes to overall business performance.
This checklist provides a structured framework for analyzing game providers and individual games using 50+ key performance metrics. It helps Product Managers, BI teams, CRM specialists, and casino operators identify top-performing providers, optimize game portfolios, improve player engagement, and maximize Gross Gaming Revenue (GGR).
The checklist covers every major aspect of provider and game analytics, including:
Financial performance (Bet Amount, Win Amount, GGR)
Player activity & engagement
Session behavior
Retention metrics
Game performance & RTP
Technical stability & uptime
UX and discoverability
Bonus feature usage
Provider benchmarking
Game category performance
Conversion metrics
Revenue contribution
Player behavior analysis
Whether you're selecting new game providers, optimizing an existing casino lobby, negotiating commercial terms, or identifying underperforming content, this checklist provides a practical framework for making informed, data-driven decisions.
Designed for Product Managers, CPOs, BI Analysts, Data Analysts, Casino Managers, CRM Teams, and iGaming operators responsible for game portfolio strategy and provider performance.
Metric | What It Measures | What to Request from the Provider | Category | Priority |
Bet Amount | Total wagering volume | Total Bet Amount | Finance | Critical |
Win Amount | Total winnings paid to players | Total Win Amount | Finance | Critical |
GGR | Gross Gaming Revenue | Total Bet − Total Win | Finance | Critical |
Bet Count | Total number of bets placed | Total Bets | Gameplay Activity | Critical |
Unique Players | Number of unique players who played the game | Unique Players | Players | Critical |
Average Bet | Average bet size | Average Bet Size | Gameplay Activity | Critical |
Average Session Duration | Average length of a gaming session | Average Session Time | Player Behavior | Critical |
Sessions | Total number of gaming sessions | Total Sessions | Player Behavior | Critical |
RTP | Actual Return to Player percentage | Actual RTP | Game Performance | Critical |
Game Availability | Game uptime and availability | Uptime (%) | Technical | Critical |
Error Rate | Number of game launch or runtime errors | Game Errors | Technical | Critical |
Crash Rate | Number of game crashes | Crash Events | Technical | Critical |
Loading Time | Average game loading speed | Average Load Time | UX | Critical |
New Players | Players who launched the game for the first time | First Time Players | Players | High |
Returning Players | Players returning to the game | Returning Players | Players | High |
D1 Retention | Percentage of players returning the next day | D1 Retention by Game | Retention | High |
D7 Retention | Percentage of players returning within seven days | D7 Retention by Game | Retention | High |
Favorite Game Users | Players who added the game to Favorites | Favorite Game Count | Player Behavior | High |
Average Spins per Unique Player | Average number of spins per player | Spins per Session | Player Behavior | High |
Average GGR per Unique Player | Average GGR generated per player | GGR / Unique Users | Finance | High |
Max Win Count | Number of maximum-win events | Biggest Win | Finance | High |
Max Bet % | Percentage of maximum bets out of total bets | Highest Bet | Segmentation | High |
GGR per Unique Player | Average GGR per player | Average GGR | Segmentation | High |
Bets per Active Player (KPD) | Average number of bets per active player | Bets Count / Active Unique Users | Segmentation | High |
Free Spins Played | Number of Free Spins used | Free Spins Played | Bonuses | High |
Free Spins Win | Winnings generated from Free Spins | Free Spins Win Amount | Bonuses | High |
Tournament Bets | Total bets placed in tournaments | Tournament Bets | Tournaments | High |
Tournament Players | Number of tournament participants | Tournament Players | Tournaments | High |
Currency Split | Revenue and gameplay distribution by currency | Currency Statistics | Segmentation | High |
Peak Concurrent Players | Maximum number of players online simultaneously | Peak Concurrent Players | Players | Medium |
Session Start Hour | Distribution of session start times | Session Start Distribution | Player Behavior | Medium |
Session End Hour | Distribution of session end times | Session End Distribution | Player Behavior | Medium |
Average Win | Average winning amount | Average Win Size | Finance | Medium |
Biggest Losing Session | Largest losing session recorded | Biggest Loss Session | Finance | Medium |
Biggest Winning Session | Largest winning session recorded | Biggest Win Session | Finance | Medium |
Game Exit Rate | Stage at which players leave the game | Exit Rate | UX | Medium |
Return to Same Game | Percentage of players returning to the same game | Repeat Game Rate | Retention | Medium |
Cross-Game Transition | Which game players launch next | Next Played Game | Player Behavior | Medium |
Volatility Distribution | Distribution of winnings across players | Win Distribution | Game Performance | Medium |
Feature Usage | Usage of in-game bonus features | Bonus Feature Usage | Player Behavior | Medium |
Auto Spin Usage | Usage of Auto Spin | Auto Spin Sessions | Player Behavior | Medium |
Buy Bonus Usage | Usage of Buy Bonus feature | Buy Bonus Sessions | Player Behavior | Medium |
Average Balance Before Game | Average player balance before launching the game | Average Balance Before Launch | Player Behavior | Low |
Average Balance After Game | Average player balance after leaving the game | Average Balance After Exit | Player Behavior | Low |
Game Launch Source | Where players launched the game from | Lobby / Search / Banner / Recommendation | UX | Low |
Search Conversion | Conversion from game search to launch | Search → Launch Rate | UX | Low |
Recommendation CTR | Click-through rate on game recommendations | Recommendation Click Rate | UX | Low |
Favorite Game CTR | Launch rate from Favorites | Favorite Launch Rate | UX | Low |
Game Thumbnail CTR | Click-through rate of the game card | Game Card CTR | UX | Low |
Game Impressions | Number of times the game card was displayed | Game Impressions | UX | Low |
Game Launch Rate | Conversion from impression to game launch | Launches / Impressions | UX | Low |
Provider Share | Provider's share of total GGR | Provider GGR / Total GGR | Game Performance | Low |
Category Share | Game category's share of total GGR | Category GGR / Total GGR | Game Performance | Low |
