1. Platform Stability

  • No errors or bugs when interacting with core product functionality.

  • Mirrors working properly: rotation, authentication, and accurate data synchronization.

  • A fast and lightweight frontend.

  • Proper adaptation across all mobile screen sizes.

  • Availability of all key game providers.

  • The ability to issue bonuses and Free Spins correctly—and allow players to complete wagering requirements without issues.

2. Payments

  • A proprietary card payment frame.

  • The ability to pre-fill or substitute the required player data when needed.

  • A competitive cascading system for payment routing.

  • A wide range of Open Banking providers.

  • Personalized cross-sell offers when a payment fails or a player cancels a deposit.

  • A seamless way for players to return to the product after using one-click payment methods.

3. Main Page

  • Support for all essential widgets and content blocks.

  • The ability to create a visually strong and distinctive UX/UI.

  • Different content visibility for logged-out and logged-in users.

  • Proper consideration of user flows for both authenticated and unauthenticated players.

  • Content personalization.

  • Full product localization.

4. Registration Flow

  • The ability to adapt the registration flow for different traffic sources and affiliates.

  • Registration forms working correctly when embedded or used on third-party URLs.

  • Flexible registration formats: a dedicated page, modal window, short form, long form, additional steps such as bonus selection, and dynamic visuals or content within the registration flow.

  • Different upsell options when a player tries to close the registration form.

5. Cashier

  • Product communication directly inside the cashier: highlighting all available deposit bonuses through quick-select buttons, dynamically showing the potential benefit when entering an amount, and visually selling the bonus.

  • No unnecessary steps that complicate the payment flow.

  • A clear and convenient way to display withdrawal requirements.

  • A straightforward KYC flow.

  • Built-in access to support or callback requests so players can resolve issues immediately.

6. Events

  • All key product events should be passed to the customer engagement platform so they can trigger relevant modals throughout the player journey.

  • The ability to configure delays and avoid multiple modal windows appearing on top of each other.

  • Real-time event delivery with minimal latency, so campaigns and product experiences are triggered exactly when intended.

  • Proper logic for how the platform's own tools interact with incoming events.

7. Analytics

  • The frontend should be properly instrumented with all required events across every stage of the player journey, using PostHog or a similar tool.

  • Proper event tagging and segmentation when data is passed into BI systems.

8. Bonus Management

  • A clear and intuitive bonus wagering flow, including an easy way for players to find eligible games.

  • Real-time progress bars showing wagering progress.

  • Reliable support for combo bonuses and multi-stage bonus mechanics.

  • No issues when canceling bonuses or crediting bonuses to different balances.

  • Instant crediting of winnings from Free Spins to the player's balance.

  • When multiple bonuses overlap, the frontend should clearly explain what is happening and how the player should proceed.

9. Loyalty Program

  • Players should be able to access all rewards and benefits in one place instead of navigating through dozens of different pages.

  • Flexible mechanics for rakeback, cashback, Wheels of Fortune, bonuses, and other rewards based on specific time periods and conditions.

  • Clear product communication when a player receives something, helping prevent rewards from becoming just another piece of UI noise.

10. Apps

  • APK.

  • PWA.

  • App Store distribution, where possible.

  • Mobile push notifications inside the app.

The main point is pretty simple: before building another bonus mechanic, loyalty feature, or CRM journey, make sure the fundamentals actually work.

A great loyalty program won't compensate for a broken registration flow.
A generous bonus won't fix a poor cashier experience.
And the best CRM setup in the world won't help much if your platform is unstable, slow, or full of friction.

Sometimes the biggest product improvements don't come from adding more features.

They come from finally fixing the things everyone has learned to ignore.