Competitive analysis is one of the fastest ways to improve an iGaming product–but only when it's done systematically.
This checklist provides a comprehensive framework for evaluating competing iGaming brands across every stage of the player journey. It includes 100+ evaluation criteria organized into practical categories, helping Product Managers, CRM specialists, UX designers, marketers, and operators identify product gaps, benchmark competitors, and uncover new growth opportunities.
The checklist covers:
Registration & onboarding
Game portfolio & verticals
Promotions & bonus mechanics
Loyalty programs
Payments & cashier experience
Mobile experience
Balance architecture
Localization
CRM & communication channels
Product features & retention mechanics
Whether you're launching a new casino, optimizing an existing product, or researching competitors in a new market, this checklist helps ensure that no important detail is overlooked during your analysis.
Designed for Product Managers, CPOs, CRM teams, founders, and anyone responsible for building or improving an iGaming product.
Category | Items |
Registration | Phone Number |
Social Login | |
Promo Code | |
SMS Verification | |
Gaming Verticals | Slots |
Live Casino | |
Instant Games | |
Crash Games | |
Jackpots | |
Branded Games | |
In-house Games | |
Virtual Sports | |
Sportsbook | |
Results | |
Custom Events | |
Promotions | Registration Bonus |
Welcome Package | |
1st Deposit Bonus | |
2nd Deposit Bonus | |
3rd Deposit Bonus | |
4th Deposit Bonus | |
5th Deposit Bonus | |
Cashback | |
Tournaments | |
Prize Draws | |
Lottery | |
Jackpot | |
Daily Bonuses | |
Weekly Bonuses | |
Free Spins | |
Bet Booster | |
Free Bets | |
Risk-Free Bets | |
Multi Bets | |
Birthday Bonus | |
Referral Program | |
Loyalty Program | Bonus Shop |
Levels | |
Rakeback | |
Cashback | |
Wheel of Fortune | |
Custom Loyalty Features | |
Cashier | Deposit Limits (Min/Max) |
Withdrawal Limits (Min/Max) | |
Deposit / Withdrawal Fees | |
Deposit Methods | |
Withdrawal Methods | |
Withdrawal Processing Time | |
Verification Requirements | |
Time Required to Find Payment Methods (depends on GEO) | |
Quick Deposit Buttons | |
Mobile Experience | Mobile App |
WebView | |
Lite Version | |
Balance Types | Real Money Balance |
Casino Balance | |
Sports Balance | |
Bonus Balance | |
Shared Wallet | |
Multi-Currency Support | |
Localization | Basic Localization |
Product Localization | |
Customer Support Localization | |
Content Localization | |
Communication Channels | Banners |
Notifications | |
Web Push | |
Mobile Push | |
Pop-ups / Modals | |
Mobile Sticky Banners | |
SMS | |
Outbound Calls | |
Messaging Apps | |
Social Media | |
Other Features | Upsell Mechanics |
FOMO Mechanics | |
Detailed Bonus Terms | |
Multiple UI Themes | |
Player-to-Player Transfers | |
Balance Transfers | |
Live Chat | |
Live Chat Provider (Intercom, LiveChat, etc.) | |
Help Center | |
Responsible Gaming / Self-Exclusion | |
White-Label Platform / Proprietary Platform |
