Growth & Brand Marketing Manager with hands-on experience across strategic, brand and product marketing. I’ve got 7+ years in marketing, working on iGaming, eCommerce, SaaS and EdTech projects, building brands and go to market strategies from scratch as well as coming in to strengthen marketing at companies already established in the market.
I build scalable marketing campaigns that generate revenue for the business, and strong internal systems that work globally. For that I use LLM solutions, not to replace a person or a process, but to improve and optimize what’s already there and make the work more productive for me and the team. Everything always starts with research into the market, the product or service, and the audience, to build messaging and a USP that actually delivers results, whether the company is brand new or has been around for years. Marketing to me is working with hypotheses, testing them first and then scaling what works, and the real measure of success is always a result you can measure, not a feeling. I pick channels so the brand doesn’t just show up, but speaks the audience’s language in each one, whether that’s SEO, GEO, advertising, SMM, PR or email. And all of this marketing is built on relationships, with the audience and with business partners alike.
My main mission is to build marketing that works alongside the business and delivers results you can measure in money.
