Yana R. is an expert in strategic marketing and affiliate program development, currently serving as CEO Traffic at Onlybets Partners, an affiliate program active in the betting and iGaming verticals. Her combined expertise in strategic marketing, partnership program development, and investment management positions her as a versatile senior executive in the iGaming affiliate marketing space.
Yana's five-channel proficiency across ASO, Facebook Ads, influencer marketing, PPC, and SEO enables her to provide comprehensive strategic oversight of the affiliate program's traffic acquisition activities across mobile, paid social, creator-driven, paid search, and organic channels.
Her CEO Traffic role at Onlybets Partners reflects executive leadership responsibility for the traffic acquisition strategy and commercial performance of the affiliate program's publisher network, where her Karma-related traffic arbitrage expertise and strategic marketing background contribute to developing innovative affiliate partnership structures and multi-channel acquisition approaches that differentiate Onlybets Partners in the competitive betting and iGaming affiliate marketing marketplace.
