Sofi Bychkova is a senior commercial executive at Inside, a company operating across the dating, iGaming, and nutra verticals, where she serves as Chief Commercial Officer responsible for commercial strategy, revenue development, and partner relationship management. Her CCO role at Inside involves leading commercial development across three commercially active performance marketing categories, developing advertiser and publisher relationships that support the company's revenue generation and growth objectives.
Bychkova's SEM expertise reflects a search marketing orientation that informs her commercial strategy, enabling productive engagement with digital marketing partners and clients who rely on search-driven traffic for their dating, iGaming, and nutra campaigns.
Her executive CCO function at a multi-vertical company reflects the cross-sector commercial knowledge required to lead business development for an organization serving advertisers and publishers across dating, online gambling, and health supplement offer categories simultaneously, where each vertical presents distinct commercial dynamics, compliance requirements, and partnership structures in the competitive global performance marketing industry.
Founder & CEO of PRIME – an SEO and marketing agency. Built and launched the team from scratch, growing it into a team of 10+ specialists.
- Lead SEO and marketing strategy across iGaming, betting, affiliate marketing and other verticals and international markets.
- Oversee 2000+ websites and projects, from launches and SEO strategy to traffic growth and commercial performance.
- Lead hiring, team development, KPIs, business development and new revenue streams.
