About
Roman Shchyukin | Art Director, Creative Lead, Design Manager
With 20+ years in design and more than 11 years as an Art Director, I specialize in design management, team development, and creating visual solutions for digital products. Over the past 3 years, I have been working in iGaming, including casino, sportsbook, and esports.
As an Art Director and Design Manager, my role is to build clear design processes, bring teams together around a common visual direction, and make UI, UX, branding, and marketing communications work as one coherent system.
Key Competencies:
+ Design team management and creative process development
+ UI/UX for digital products and creating consistent user interfaces
+ Design systems and product visual principles
+ Art Direction, from concepts and prototypes to final visual solutions
+ Design processes: briefing, task management, prioritization, reviews, and quality control
+ Collaboration with product, marketing, and development teams
+ Branding and visual identity integrated into digital products
+ AI tools for improving and scaling design workflows
Experience:
I have worked as a designer, Art Director, and team lead, building visual systems, teams, and design processes from scratch.
In iGaming, I have worked across European markets, including Romania, Bulgaria, and Georgia. Currently, I am part of a startup launching new casino and sportsbook products, combining product design, UI/UX, branding, and marketing.
I see design as a system that connects business goals, product, users, and the design team into one clear process.
