Nitesh Lephanov is a business development manager at Alfaleads, a CPA affiliate network with a strong presence in the Russian-speaking and international iGaming affiliate marketing community. His BDM role in the betting and iGaming verticals focuses on expanding Alfaleads' partner ecosystem by engaging with affiliates and advertisers across a wide spectrum of traffic channels including ASO, Facebook Ads, pop traffic, PPC, push notifications, SEO, TikTok, and UAC.
Lephanov's comprehensive channel expertise enables him to have productive conversations with affiliates operating across mobile, paid social, search, and organic traffic disciplines, helping position Alfaleads' CPA offers as attractive options for performance marketers with diverse traffic capabilities.
His role at Alfaleads contributes directly to the network's partner acquisition strategy, identifying and onboarding high-potential affiliates and media buying teams within the iGaming and betting performance marketing space.
