Most finance leaders try to avoid complexity. I've built my career chasing it – inside one of the most demanding financial environments there is: international iGaming.
So here i am, an igaming CFO )
As a CFO, I operate within finance and iGaming, currently guiding B2B through the realities most outsiders (non-igaming peers) never see: multi-jurisdictional treasury, cross-border tax structuring, investor relations, and the real-time unit economics this industry runs on. At Iconic21, I lead financial strategy across international entities, manage treasury functions spanning multiple currencies and regulatory regimes, and build reporting frameworks designed to keep pace with a business that never stands still.
I've been to iGaming precisely because it refuses to be simple. Regulatory shifts, FX volatility, and fast scaling aren't exceptions here - they're the baseline. I see that complexity as exactly where the most interesting financial work happens.
Well, if you need financial guidance for any your igaming gig/activity/project/job - just contact me on tg @MJCole2000 or my LI.
Cheers!
