Managing global brands, co-founding a gambling studio, building products and writing about the future of games - my career sits at the intersection of product, strategy and commercial leadership.
I’m co-founder and Chief Commercial Officer of G Gaming. Over the past decade we’ve grown the company from an idea into a multi-million-pound games studio supplying operators around the world, with tier 1 customers across all regulated markets.
My focus has always been the same: build products players genuinely care about, and align that with strong commercial outcomes. As a combination, it is rarer than it should be.
Along my career journey, I’ve launched companies, games, restaurants and creative ventures. Some things worked brilliantly. Some didn’t. I learned from both.
I write and speak regularly about product innovation in gaming and lottery, and I’m particularly interested in how the next generation of players – gamers as much as gamblers – will reshape the industry.
What motivates me most is working with ambitious teams to turn ideas into products and problems into businesses.
