Optimove
Optimove is a CRM marketing and player engagement platform for iGaming and sports betting operators. It combines a unified player view, AI decisioning, multichannel campaigns, on-site personalisation and a gamification module, Optimove Gamify.
General information
- Website
- www.optimove.com
- linkedin.com/company/optimove
- Contacts
- LinkedIn: www.linkedin.com/in/colinburcherEmail: [email protected]Email: [email protected]
- Category
- Gamification
- Legal entity
- Optimove Inc.
- Problems it solves
- Player data spread across systems, with no single view
- Proving the incremental revenue of CRM campaigns
- Bonus spend that erodes margin
- Campaign production that waits on analysts and developers
- Consent and self-exclusion checks before every message
- Reaching players in real time during live sports
Tools
Orchestrate
Builds multichannel player journeys with AI decisioning and runs every campaign against control groups to measure its effect on deposits, NGR and GGR.
Engage
Sends personalised campaigns across email, SMS, mobile push, web, WhatsApp, ad networks and the casino lobby from one platform.
Personalize
Serves AI game and bet recommendations, adapts banners, lobbies and in-app layouts to each player, and adds intent-based on-site search.
Gamify: Minigames
Offers 40+ customisable branded games, including a sports prediction game, deployed across web, app and CRM journeys without code.
Gamify: Loyalty
Adds missions, streaks, badges, levels and branded virtual currencies that reward logins, deposits, bets and other activity.
Promotions
Calculates CRM-driven rewards such as free spins, cashback or deposit matches per player, with budget caps and limits on how many players can receive them.
Optimove AI
Provides native agents for insights, creative and decisioning, the OptiGenie assistant, an MCP server for Claude or ChatGPT, and custom AI apps.
Live Sports Marketing
Triggers personalised in-play messages and bet recommendations when goals, cards and other match events happen.
The Affiliate Platform (TAP)
Manages iGaming affiliate programmes (CPA, CPL, RevShare, hybrid) and syncs referred players into the Optimove CRM.
Optimove Pulse
A benchmarking tool that compares an operator's KPIs with aggregated, anonymised data from 300+ iGaming brands.
Optimove Ignite+
A package for pre-launch and startup operators with pre-built journeys, a dedicated CRM expert and pricing scaled to their stage.
AI
Uses AI
Optimove AI uses native agents for insights, creative and decisioning, which choose the audience, campaign, offer, game, creative and send time, plus 20+ AI models for game and bet recommendations. The OptiGenie assistant and an MCP server let marketers query and act on Optimove data in natural language, including from Claude or ChatGPT, and campaigns stay inactive until a person approves them.
Client references
- bet365
- Entain
- FDJ United
- Kaizen Gaming
- Sisal
- Lottomatica
- Caesars
- Lottoland
- Stake
- Scientific Games
- Soar Gaming
- ZARbet
- Jackpot.com
- BetJets
- Herd Gaming
- Stardust Casino
- Buzz Bingo
- OlyBet
- Apuesta Total
- BETFAN
- Lucky7 Ventures
Integrations
- EveryMatrix
- Scientific Games
- GiG
- SOFTSWISS
- Omega Systems
- Strive Gaming
- Pragmatic Solutions
- Exalogic
- Light & Wonder
- Amelco
- Enteractive
- Bragg
- We Are Technology
- OpenBet
- Elantil
- Finnplay
- Synot Tech
- The Mill Adventure
- Flows
- ProNet
- NuxGame
- Calimaco
- GAN
- Sporting Tech
Show 14 more
- Pretty Technical
- GameTec Labs
- EGT Digital
- Bluelabs
- Playtech
- Dynamic Messaging
- Salsa Technology
- Blokotech
- Vegas Software
- Playbook Engineering
- Weebet
- Smartbet
- NGX
- Hippo Tech
About
Optimove is a customer marketing platform, which it calls a Positionless Marketing Platform, with a dedicated product line for iGaming and sports betting operators. Pini Yakuel founded the company in 2012. It is headquartered in Tel Aviv, has offices in New York, London, Dundee, São Paulo and Tallinn, and says it has more than 500 employees and over 1,200 brands as customers across several industries.
For operators, Optimove builds a 360-degree player view from real-time, historical and predictive data and groups players into micro-segments that update as their behaviour changes. Teams build journeys and campaigns across email, SMS, mobile push, web, WhatsApp, ad networks and the casino lobby. Each campaign can run as an experiment with control groups, so the effect on deposits, bets, NGR and GGR can be measured. Before a send, compliance checks apply consent preferences and exclude self-excluded or ineligible players, and every action is logged.
Gamification is part of Optimove Gamify, which has three modules: Minigames (over 40 customisable branded games, including a sports prediction game), Loyalty (missions, streaks, badges, levels and branded currencies) and Promotions (rewards calculated from CRM data, with budget and distribution caps). Optimove expanded this area by acquiring the gamification company Adact. Data from games and rewards flows back into the player profile for later segmentation and personalisation.
Optimove AI works in three ways: native agents inside the platform for insights, creative and decisioning; the Optimove MCP, which lets tools such as Claude or ChatGPT read and act on Optimove data; and custom AI apps built by Optimove engineers. Personalize adds 20+ AI models for game and bet recommendations, adaptive lobbies and intent-based search.
Other iGaming products include Live Sports Marketing for in-play messaging, The Affiliate Platform (TAP), the Optimove Pulse benchmark and Optimove Ignite+ for startup operators. Optimove's site names iGaming clients including bet365, Entain, FDJ United, Kaizen Gaming, Sisal, Lottomatica and Caesars, and its partner directory lists 38 iGaming platform integrations, among them SOFTSWISS, EveryMatrix, GiG, Playtech and OpenBet.
