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Affise

Affise

Affise is a SaaS affiliate tracking and partner-marketing platform. Its iGaming edition gives casino and sportsbook operators and iGaming affiliate networks player-level tracking, CPA/RevShare/hybrid commissions, anti-fraud and automated affiliate payouts.

General information

Website
affise.com
LinkedIn
linkedin.com/company/affise-com
Contacts
LinkedIn: www.linkedin.com/in/kseniya-saroka-634916193
Category
Affiliate
Legal entity
Affise Technologies Ltd
Problems it solves
  • Tracking affiliate traffic and player conversions (FTD, Reg2Dep, Click2Reg)
  • Running CPA, RevShare and hybrid deals with commission tiers
  • Handling negative carryover and separate CPA and RevShare balances
  • Paying affiliates on time in several currencies without manual invoicing
  • Fraudulent affiliate traffic: duplicate players, VPN and proxy traffic
  • Judging traffic quality with cohort and player reports
  • Giving affiliates a branded, self-service partner panel

Tools

  • Affise Performance

    The core affiliate tracking and partner-management platform, connected to brands by S2S postback, pixel or API.

  • iGaming statistics

    Real-time statistics with a custom formula builder, cohort report and players performance report, including FTD, Reg2Dep and Click2Reg metrics.

  • Payout models

    CPA, CPL, RevShare and hybrid payouts with baseline support, commission tiers, separate RevShare and CPA balances and several approaches to negative carryover.

  • Campaign management

    HTML, image and zip creatives, landing-page A/B testing, smartlinks, caps and payout scheduling, a campaign management API and mass tracking-link updates.

  • White-label affiliate panel

    A customisable affiliate panel with sub-affiliate accounts, affiliate domain parking, an affiliate referral program, outbound emails and a frontend API.

  • Affise Pay and billing

    Integrated affiliate payout system with multi-currency support, a billing API, invoice customisation and automatic weekly, monthly or custom invoice generation.

  • iGaming anti-fraud

    Duplicate player blocking, click-to-conversion time checks, VPN and proxy blocking and CR, click and KPI automation, plus integrations with third-party anti-fraud services.

  • CPAPI

    Automates offer transfer and campaign synchronisation between Affise and other tracking platforms.

  • Affise MCP Server

    Connects AI assistants such as Claude, ChatGPT and Cursor to an Affise account through 25 read-only tools for stats, offers, conversions and partners.

AI

Uses AI

Affise runs an MCP server that lets AI assistants (Claude, ChatGPT, Cursor and other MCP clients) answer plain-language questions about an Affise account through 25 read-only tools. The homepage also describes the platform as AI-powered network software with real-time analytics and automated optimisation, without naming specific models.

Client references

  • ZM Team
  • Alfaleads
  • Betcity
  • Boom Casino
  • Slots City
  • Traffic Squad
  • EstrelaBet

Integrations

About

Affise is a SaaS partner-marketing platform founded in 2017 for brands, agencies, ad networks and publishers. Its main product, Affise Performance, tracks affiliate traffic, manages partners and commissions, and pays affiliates; the company also offers mobile attribution and a partner marketplace, Affise Reach. iGaming is one of several verticals it serves, with separate solutions for iGaming operators and for iGaming affiliate networks.

For a casino or sportsbook running its own affiliate program, Affise connects to the brand by S2S postback, pixel or API and reports player-level metrics such as FTDs, Reg2Dep and Click2Reg. Operators can build their own formulas, view cohort and player performance reports in real time, and pay partners on CPA, CPL, RevShare or hybrid terms with baselines, commission tiers, separate RevShare and CPA balances and a choice of negative carryover rules.

Affiliates get a white-label panel in the operator's colours, with sub-affiliate accounts, domain parking, a referral program and outbound emails. Payouts run through Affise Pay or a billing API, with multi-currency support and automatic invoice generation. Built-in anti-fraud tools block duplicate players and VPN or proxy traffic and check click-to-conversion time, and third-party anti-fraud services can be connected.

Affise runs on Google infrastructure, reports SOC 2, GDPR and LGPD compliance, and states 99.9999% uptime. Its iGaming pages show integrations with platforms including SOFTSWISS and its Affilka affiliate software, Income Access, EveryMatrix, BetConstruct, Playtech, Slotegrator and SoftGamings. An MCP server lets teams query account data from AI assistants such as Claude and ChatGPT.

Affise names iGaming customers including ZM Team, which centralised media buying for 100+ buyers on the platform, and the Alfaleads affiliate network, along with brands such as Betcity, Boom Casino, Slots City, EstrelaBet and Traffic Squad. The platform is provided by Affise Technologies Ltd in Cyprus, with offices listed in Lithuania, Germany, Israel, India, China and Cyprus.