iGaming marketing professional with 9+ years of experience in CRM, player retention, lifecycle marketing, and gamification across Sportsbook and Casino. Experienced in optimising the complete player journey, from registration and first-time deposits to repeat deposits, loyalty, reactivation, and lifetime value growth. Skilled in personalised campaigns, player segmentation, bonus optimisation, and CRM automation using platforms such as GR8 Tech, Smartico, CleverTap, and MoEngage. Based in Dubai, UAE, and open to new opportunities.