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Sprut Gaming

Sprut Gaming

Sprut Gaming is a B2B online casino and sportsbook platform with built-in gamification: ranks, a VIP club, achievements, a bonus shop, wheel of fortune, tournaments and jackpots, all running on one segmentation system that the operator configures per GEO without developers.

General information

Category
Gamification
Legal entity
Dragonfly Media Ltd
Problems it solves
  • Launching a new casino or sportsbook brand quickly
  • Migrating away from an existing platform
  • Loyalty and promo changes that wait on developers
  • Different loyalty rules needed for each GEO and currency
  • Retention spending that overruns the bonus budget

Tools

  • Dynamic segmentation

    Behavioural segments that update automatically, plus static tags for targeting specific players; every other mechanic runs on them.

  • Ranks and levels

    A rank system per GEO and currency, with progress by total deposits, single deposit, XP points or bet points, linked cashback and birthday gifts.

  • VIP club

    A VIP layer above the ranks with its own progress per GEO and currency, flexible entry conditions and a fully styled front end.

  • Achievements

    Financial, sports and non-financial missions, such as deposits, bets, KYC, daily logins or friend invitations, that award loyalty points.

  • Bonus Shop

    A store where players spend loyalty points on free spins, bonuses, gifts or brand merchandise.

  • Wheel of Fortune

    A wheel configured down to its sectors, drop rates and availability by day.

  • Tournaments

    Tournaments by currency, country and segment, scored on points or multipliers, with prize pools, qualification rules, restarts and real-time leaderboards.

  • Jackpots

    Big, Middle and Small jackpot groups per country, recalculated every 10 minutes, with a configurable qualification threshold.

  • Avatars

    Player avatars adapted to each GEO's culture and shown next to rank or VIP progress.

AI

Does not use AI

The company states there is no full AI on the platform yet. Key processes are automated with algorithms instead: player scoring and risk management on 20+ configurable metrics, anti-fraud with automatic wager calculation, cascading payment routing and linked-account detection by device fingerprint.

Integrations

About

Sprut Gaming is a B2B platform for online casinos and sportsbooks. It serves operators, affiliate teams and investors who want to migrate from their current solution or open a brand of their own. The company offers turnkey casino, crypto casino and sportsbook solutions on a modular platform of 18 in-house modules, where clients pay for the modules they use.

Gamification is part of the platform rather than a separate add-on. It rests on dynamic segmentation: behavioural segments update automatically, and static tags single out specific players. The base layer is ranks and levels, set up per GEO and currency. Players progress by total deposits, single deposit, XP points or bet points, and the ranks carry cashback (separately for casino and sportsbook) and birthday gifts. Above the ranks sits a VIP club with its own progress per GEO and currency and flexible entry conditions: XP points, a one-time fee, total deposits or achievements.

On top of that run the engagement mechanics. Achievements cover financial, sports and non-financial goals; the wheel of fortune is configurable down to sectors and drop rates; tournaments are scored on points or multipliers with prize pools and qualification rules; jackpots come in Big, Middle and Small groups per country and are recalculated every 10 minutes. Players spend loyalty points in a bonus shop and pick avatars adapted to their GEO. Sprut Gaming reports that launching achievements on one of its projects raised engagement by 25% and time spent in the casino by 15% within the first week.

The company's main point of difference is operational independence: the operator's own team configures all of this for any GEO without developer involvement. Beyond gamification, the platform includes a game aggregator with 40,000+ games from 250+ providers via SOFTSWISS, Slotegrator, Hub88 and Zenith, fiat and crypto payments, a jackpot aggregator, an affiliate program, licensing support, and marketing and operational services. The website is operated by Dragonfly Media Ltd, registered in Anjouan (Union of Comoros).