Smartico
Smartico is a unified CRM automation and gamification platform for iGaming operators. Real-time campaigns, gamification, free-to-play mini-games, a bonus engine, jackpots and AI models work together in one system.
General information
- Website
- www.smartico.ai
- linkedin.com/company/smartico-ai
- Contacts
- LinkedIn: www.linkedin.com/in/betina-todorovaEmail: [email protected]
- Category
- Gamification
- Legal entity
- Mobius BG EOOD
- Problems it solves
- Player churn and weak retention
- High bonus costs
- CRM and gamification run in separate, disconnected tools
- Generic, badly timed player communication
- Running campaigns across many brands
- Integration work that ties up in-house R&D
Tools
CRM Automation
Automated, behaviour-triggered, multi-channel campaigns across the player journey, from onboarding to loyalty.
Gamification
Missions, levels, leaderboards, badges, points and a marketplace where players redeem points for bonuses, free spins or cashback.
Tournaments
Time-limited competitions on casino games, sports bets or custom challenges.
F2P Minigames
Free-to-play mini-games such as the Loyalty Wheel, scratch cards and daily loot boxes.
Bonus Engine
Rewards tailored to player behaviour, from cashback to free spins, granted in real time or on a schedule.
Jackpots
Player-funded or operator-funded jackpots that can be added to any game from any provider.
Raffle
Prize-draw mechanics integrated with the CRM to drive repeat visits.
Avatars
Player avatars that also help target promotions to player interests.
Banners
Personalised banners based on player behaviour and preferences.
AI Models (Smartico Intelly)
Churn and LTV prediction, favourite-product identification, RFM segmentation, uplift analysis and a best-time-to-communicate model.
AI Agents
Six assistants inside the back office for platform help, data analysis, wheel and popup design, doodle games and image creation.
AI
Uses AI
Smartico Intelly applies AI models to player data: churn and LTV prediction, favourite-product identification, RFM segmentation, uplift analysis and optimal send times, all usable in campaigns and gamification. AI Agents built on language models answer platform questions, analyse the operator's data and generate designs, popups, mini-games and images inside the back office.
Client references
- Betera
- Lucky Block
- Roll Casino
- Lucky Bet
- Cazino
- Cactus
- CBData
- Casino.ua
- Nine Casino
- 4RABET
- E-Play24
- Growe
- Wow360
- Goldenpalace.be
- PlayAmo
- Wiztech
Integrations
- Integrates with any iGaming platform, including in-house systems
- Atlaslive
- Digitain
- White Hat Gaming
- ProgressPlay
- Blue Ocean Gaming
- BetStarters
- Vegangster
About
Smartico is a CRM automation and gamification platform built for iGaming, which it describes as the first to unify the two in a single real-time system. It was founded in 2019 (LinkedIn says 2018) by four co-founders and is headquartered in Sofia, Bulgaria. Every client works with a dedicated success manager.
The CRM side automates player communication across the lifecycle with behaviour-based triggers that react to deposits or gameplay in real time, plus a model that picks the best time to contact each player. It works with all major SMS, email and instant-messaging providers, and operators can run unlimited brands from one Smartico instance, sharing campaigns or tailoring them per brand, at no extra cost.
The gamification side includes missions, levels, leaderboards, tournaments, badges and points that players spend in a marketplace on bonuses, free spins or cashback. It also offers free-to-play mini-games such as the Loyalty Wheel, scratch cards and daily loot boxes, raffles, player- or operator-funded jackpots for games from any provider, avatars, personalised banners and a bonus engine for behaviour-based rewards. These ship as skinnable plug-and-play widgets or through APIs with open-source examples for a fully custom front end.
Smartico's AI layer, Smartico Intelly, predicts churn and lifetime value, identifies each player's favourite products, segments players by recency, frequency and monetary value, and measures bonus uplift. AI Agents inside the back office answer platform questions, analyse data in plain language and generate wheel designs, popups, doodle games and images.
Integration is usually handled by Smartico's engineers and takes about three weeks. The company says it integrates with any iGaming platform, including in-house systems, and its platform partners include Atlaslive, Digitain, White Hat Gaming, ProgressPlay, Blue Ocean Gaming, BetStarters and Vegangster. Pricing is tiered by monthly active users and covers both CRM and gamification. Operators that publicly endorse Smartico include Roll Casino, Lucky Bet, Casino.ua, 4RABET, PlayAmo and Goldenpalace.be.
