ReferOn
ReferOn is affiliate management software for casino and sportsbook operators. It covers tracking, real-time reporting, configurable commission deals, sub-affiliation and automated payouts, including crypto, across multiple brands.
General information
- Website
- www.referon.com
- linkedin.com/company/referon-ams
- Contacts
- Email: [email protected]Email: [email protected]
- Category
- Affiliate
- Legal entity
- Referon Limited
- Problems it solves
- Affiliate tracking fragmented across brands and sources
- Complex commission plans kept in spreadsheets
- Manual payouts and payment disputes with affiliates
- Little visibility into traffic quality
- Tracking lag during matchday traffic peaks
- Slow programme setup and partner onboarding
Tools
Reward Logic
CPA, RevShare, CPC, hybrid, fixed-fee and conditional deals, set once at programme level and inherited by brands, affiliates and links, with overrides at any level and a change history.
No-bundling & sub-affiliation
Rules that protect margins against bundled deals and track sub-affiliate chains across campaigns.
Reporting & Tracking
Real-time pivot reports with player-level drill-down, postbacks, API and CSV exports, and report links for Google Sheets and BI tools.
Evolution Cohort
Cohort analysis of player lifetime value, retention and monetisation over time.
Payments & Finance
A single ledger of affiliate earnings, bulk payouts for closed periods, invoice and proof of payment on each payment record, affiliate approve or dispute, and automated crypto payouts through a provider.
Affiliate Management
Multi-brand programmes, company-level grouping of affiliate accounts, signup flows, custom dashboards, role-based access and bulk actions.
Campaigns & Media
Tracking links, banners and custom landing pages for affiliates.
Platform & API
Documented read and write API endpoints with self-serve personal access tokens.
Audit Logs
A log of every administrative change, showing who changed what, when and in which scope.
AI
Uses AI
According to SBC News, ReferOn has launched an MCP (Model Context Protocol) server that lets AI assistants connect to its APIs, data and platform actions. It has also launched Refie, an interface layer it describes as AI-backed, and a Global Search feature in beta.
Client references
- 2rbo (Turbo Affiliates)
- Quick Partners
- Elite Partners
- Rocket Partners
- Sweep Dreams
- Multifun
- MioMedia
About
ReferOn is an affiliate management system for online casino and sportsbook operators. It launched in February 2023; SBC News reported it at the time as a new brand from Soft2Bet. In May 2026 its former general manager, Alex Bukin, completed a management buyout and became CEO. The platform is operated by Referon Limited, a company incorporated in Cyprus with a registered address in Nicosia.
ReferOn is built around deal logic. Operators set CPA, RevShare, CPC, hybrid, fixed-fee or conditional deals once at programme level, and brands, affiliates and tracking links inherit them. Any level can be overridden down to a single link, and every change is logged. No-bundling rules and sub-affiliate tracking are built in, and accounts can be grouped by company so that a partner with several logins appears as one.
Reporting is real-time. Pivot reports can be cut by any dimension and drilled down to player level, and the Evolution Cohort feature tracks player lifetime value and retention over time. The finance module keeps one ledger of earnings, creates bulk payouts for closed periods, attaches invoices and proof of payment to each payment, and lets affiliates approve or dispute payouts in the platform. Payouts can go out automatically in crypto through a provider or be passed to the operator's own payment process. The API offers documented read and write endpoints, and audit logs record every administrative action.
On its site, ReferOn gives figures of 245+ brands and 80+ operators on the homepage and 350+ brands on its case-study page. It reported that in its first 12 months the platform recorded 35.7 million clicks, 2.4 million registrations and 18,000 affiliates. Awards it lists include Best Affiliate Management Platform at the iGB Affiliate Awards 2026, Affiliate System of the Year at the AffPapa iGaming Awards 2026 and Best Affiliate Software at the SiGMA South America Awards 2026.
Named users include the affiliate programme MioMedia (brands SlotPalace and MyEmpire), which SBC News reported as a client in 2023. In November 2024 ReferOn also announced a partnership with the Italian platform provider MicroGame. Testimonials on the site come from affiliate programmes such as 2rbo, Quick Partners, Elite Partners and Rocket Partners. SBC News also reports that ReferOn has added an MCP server for AI assistants and Refie, an AI-backed interface layer.
