Playerly
Playerly is an analytics platform for iGaming game providers and media buyers that links traffic sources to in-game player behaviour, from the first ad click to game launches, spins, retention and GGR.
General information
- Website
- playerly.io
- linkedin.com/company/beplayerly
- Contacts
- LinkedIn: www.linkedin.com/in/mikitazablotski[email protected]
- Category
- Services
- Legal entity
- Kupaline OÜ
- Problems it solves
- Game providers cannot see which affiliates and channels bring players to their games
- Affiliates and media buyers receive no data on the players they send
- Waiting on operator reports before pausing or scaling a campaign
- No ROI visibility on game promotion spend
- Proving traffic quality to game providers
- Finding which games and mechanics retain players
Tools
Traffic attribution
Assigns a tracking identifier to each ad click and links the source to the player's in-game behaviour.
Real-time event stream
Bets, wins, actions and session data from tagged players arrive in real time.
Provider analytics
Players, spins, GGR, bet and win amounts, session duration and new versus unique players, broken down by brand, game, market and partner.
Cohort and retention analysis
Weekly cohorts and return curves per game, with player segments for new, active, returning and inactive players.
Ad platform postbacks
Sends conversion signals back to advertising platforms for campaign optimisation.
Media buyer analytics
Game popularity, core player actions, session depth, retention and regional performance for the traffic a buyer sends.
Direct partnerships
Game providers and media buyers connect on the platform and agree rates, payment models and terms directly.
About
Playerly is an iGaming analytics platform that connects traffic sources with what players do inside a game. It is built for game providers and for the affiliates and media buyers who promote their games, and is operated by Kupaline OÜ, a company registered in Estonia.
When a user clicks an ad, Playerly assigns a tracking identifier tied to the source. Once the tagged player opens a game, events such as launches, spins, bets, wins and session data stream to Playerly in real time and are linked back to the campaign. The output is analytics, postbacks to ad platforms and signals for optimisation.
Game providers see players, spins, GGR, session duration, retention and repeat play broken down by brand, game, market and partner, without waiting for operator reports. Cohort tables and return curves show which games and mechanics keep players coming back, and players can be segmented as new, active, returning or inactive. Media buyers get the same view of the traffic they send: which games their players launch, how deep sessions go and how each market performs.
Playerly also works as a meeting point: providers and media buyers can partner directly and agree rates, payment models and terms between themselves, with Playerly as a neutral data layer. Integration is set up with the provider's team through a lightweight API and event tracking and tested in staging before launch, and Playerly states that it does not require personal data that directly identifies players.
