Vitaliia Pohrebniak is a digital marketing professional at RedCore, a company operating in the betting and iGaming sector, where she serves as Team Lead for Influencer Marketing. Her leadership of the influencer marketing team reflects an understanding of creator-driven content as a traffic and engagement channel within the online gambling and sports betting markets.
Pohrebniak's expertise spans a diverse set of traffic channels including email, Google Ads, PPC, SEO, and YouTube Ads alongside her primary focus on influencer marketing, giving her a comprehensive view of multi-channel digital acquisition strategies applicable in the iGaming sector. Her team lead role involves managing influencer partnership campaigns, measuring content performance, and coordinating with media buyers and performance marketing specialists to integrate creator-driven traffic with RedCore's broader acquisition ecosystem.
Her multi-channel background makes her an effective leader at the intersection of organic and paid digital marketing in the iGaming industry.
