Viktoriia Grygorenko

Viktoriia Grygorenko is a dynamic tech leader and strategist, currently serving as the CEO of The Playa, an AI-powered personalization platform for the iGaming industry. With a background as a former McKinsey consultant, she specializes in scaling tech startups, building robust operational systems, and driving revenue growth through innovative data solutions. Based in Kyiv, Ukraine, she combines deep analytical expertise with strategic leadership to deliver practical innovation to enterprise-level clients.

CEO and AI Personalization in iGaming in The Playa

Grygorenko has been the Chief Executive Officer of The Playa since May 2024 (1 year 10 months), after previously serving as an Advisor for the company.

The Playa provides an AI-driven platform that enables iGaming operators to convert raw data into personalized player experiences, potentially unlocking up to a 25% revenue boost.

In her role as CEO, she is responsible for the overall strategic vision, leading go-to-market strategies, and overseeing product development alongside the technical team.

Her focus is on making personalization practical for a wide range of operators, from fast-growing startups to large-scale enterprises with over $5M in monthly GGR.

Scaling Tech Startups and Operations

Prior to her current role, Grygorenko spent over three years at Roosh, a tech investment group that funds and scales profitable businesses.

She served as a Partner from June 2022 to May 2024, where she was instrumental in building the internal “operating system” that supported the company’s rapid growth from 20 to over 100 employees.

Her responsibilities included leading internal operations, managing support functions – such as PR, Legal, and HR – and designing corporate governance structures during the challenging period following the outbreak of the full-scale war in Ukraine.

Earlier, from April 2021 to May 2022, she held the position of Head of Strategy & Operations.

McKinsey & Company

Grygorenko’s strategic foundation was shaped during her nearly three-year tenure at McKinsey & Company, where she rose from a Senior Business Analyst to an Associate.

Working across the oil & gas, banking, and tech sectors, she led deep-dive market analyses and operational transformations, collaborating closely with client executive teams to implement large-scale growth initiatives.

Before McKinsey, she served as the Head of Investor Relations at Ovostar Union (2015-2018), a publicly listed agri-industrial holding. In this capacity, she managed communication between the company and institutional investors, coordinated board meetings, and prepared public market reports.

Education

Grygorenko holds a Master of Science (MS) in International Business from BI Norwegian Business School, completed between 2013 and 2015. Her academic journey also includes an exchange semester in International Studies at Seoul National University in 2014.

Additionally, she earned a Master of Arts (MA) in Financial Economics from the Kyiv School of Economics (2012-2013) and a Bachelor of Arts (BA) in Finance from the National University of Kyiv-Mohyla Academy.

This strong financial and international business background underpins her data-driven approach to leadership and technology.

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Viktoriia Grygorenko is known in this profile for work connected with the betting and gaming sector. CEO and AI Personalization in iGaming in The Playa.

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