With over 10 years of experience in Business Intelligence, Michael has developed strong expertise in using data to drive business success. From his early days in a centralized BI team to eventually building the team, he has been instrumental in setting up robust BI frameworks for several companies.
Over 8 years in the affiliate industry, he has worked with businesses of all sizes, from small-scale operations to publicly traded companies. These experiences have given him first-hand insight into the challenges affiliates face when it comes to data and business intelligence, which led to the creation of Routy, a platform designed to help affiliates solve these challenges and drive business success.
