Line Ho Young Peteri is Vice President of Strategic Partnerships & Affiliates at ATFX, bringing more than 25 years of experience across fintech, iGaming, technology and digital commerce. She specialises in building strategic partnerships, affiliate ecosystems and new commercial channels across international markets, with a particular focus on LATAM and emerging growth regions.
Throughout her career, Line has worked across both entrepreneurial and corporate environments. She co-founded digital publishing company Zmags, where her work earned her the Cosmopolitan Best Female Entrepreneur Award, and later held senior positions with companies including Entain, Betsson and World Poker Tour. She has led multimillion-euro marketing initiatives, contributed to successful company exits and built growth strategies across highly competitive global markets.
Today, her work sits at the intersection of iGaming, affiliate marketing and financial markets, developing partnerships and acquisition strategies that connect new audiences with trading. Her wider interest in human behaviour led her to study the Fundamentals of Neuroscience through HarvardX, exploring how the brain influences decision-making, risk, reward, motivation and performance. She brings this perspective into her work across trading, gaming, leadership and consumer engagement.
Line is also an international speaker incl. TEDx and industry contributor, sharing her experience and perspectives on strategic partnerships, affiliate marketing, branding, consumer behaviour, leadership, neuroscience-informed decision-making and high-performance culture.
She holds an Executive MBA from the University of Exeter, is a Chartered Fellow of the Chartered Management Institute (CMgr FCMI), and has completed HarvardX studies in the Fundamentals of Neuroscience. Her diverse career has also included three years as a technology and gadget reviewer on Danish national television.
Known for challenging conventional thinking and connecting industries, markets and people, Line combines entrepreneurial experience, commercial strategy and an understanding of human behaviour to build partnerships and growth strategies designed to deliver measurable, sustainable results.
