Guy Tsur is an affiliate program leader with multi-vertical expertise, currently serving as Head of Affiliates at Cash2Take, a company operating across the betting, crypto, finance, iGaming, and esports verticals. His leadership role encompasses overseeing the affiliate program's partner network, commission strategy, and the management of the affiliate team responsible for supporting Cash2Take's publisher and media buyer relationships across five commercially diverse product categories.
The breadth of Cash2Take's vertical coverage spanning crypto, esports, and finance alongside conventional iGaming and betting reflects a modern affiliate program positioned to serve affiliates with audiences across multiple digital entertainment and financial product categories.
Tsur's Head of Affiliates role at a five-vertical program requires comprehensive knowledge of the distinct performance marketing dynamics applicable to each category, from online casino and sports betting affiliate marketing to cryptocurrency offer promotion and esports betting affiliate partnerships in the competitive global digital entertainment market.
