WMG
Also known as: WMG S.r.l.
WMG is an Italian gaming supplier founded in 1994 that develops online casino games and video lottery terminal (VLT) games, builds its own VLT cabinets and runs the Revolution VLT system. It is known for the Fowl Play chicken-themed series. Its administrative office is in Rubano near Padua, with operating offices in Rome and Gloucester, UK.
- Founded
- 1994
- Headquarters
- Rubano, Italy
- Ownership
- WMG S.r.l. (Italy, tax code and VAT number 04608490282), founded by the partners of MAG Elettronica; partner of CMS Gaming Ltd.
- Licences
- ISO 9001:2015 (CISQ/IMQ, IQNet-recognised certificate)
- Products
- slots, VLT games, VLT cabinets, VLT system
- Also known as
- WMG S.r.l.
- Website
- wmgaming.it
- linkedin.com/company/wmgaming
- Contacts
- [email protected]
History
WMG S.r.l. was founded in 1994 by the partners of MAG Elettronica and works with CMS Gaming Ltd, a hardware and software developer founded in 1982. Combining the two companies' skills, it developed a proprietary VLT system for the Italian regulated market; it says its Revolution system made it the only Italian company certified by the SOGEI laboratories, after ten years of development. It designs and assembles its own VLT terminals, including the Galileo, Newton and Volta cabinets.
Its best-known title, Fowl Play, which the site says has marked 20 years on the market, has spawned variants such as Fowl Play Gold, 4 Fowl Play and Book of Fowl Play, alongside games like Haunted House and Sam the Ham. WMG says it develops all its online games in-house; in 2025 its site announced a partnership with LeoVegas and a stand at the SBC Summit in Lisbon. It holds ISO 9001:2015 quality certification.
Notable
- Founded in 1994 by the partners of MAG Elettronica.
- The site says its Fowl Play series has marked 20 years on the market.
- Says it is the only Italian company whose VLT system, Revolution, has been certified by the SOGEI laboratories.
- Designs and assembles its own VLT cabinets (Galileo, Newton, Volta).
Notable work
- Fowl Play
- Fowl Play Gold
- 4 Fowl Play
- Book of Fowl Play
- Haunted House
- Sam the Ham - Battlesheep
How well established
The founding year, Italian entity and tax number, office addresses, CMS Gaming partnership, ISO 9001 certification and product lines are documented on the official site. The official site does not state ADM concession or licence numbers or a parent company.
