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United Gaming

United Gaming (UG) is an Asia-focused B2B supplier of sports betting, live casino, live keno, 3D slot and virtual sports products. It sells a white-label and turnkey sportsbook platform with an Asian-style interface, back office and single-wallet API to online and land-based operators. Its site names no legal entity, licence jurisdiction or head office.

Ownership
Not disclosed on the official site.
Products
sportsbook, live casino, slots, keno, virtual sports, white-label platform

Presence

Casino brands

128

Open brands seen carrying United Gaming in any market; closed casinos are not counted. A brand counts once, however many markets and sources list it.

History

United Gaming describes itself as a registered online gambling and entertainment company supplying gaming platforms and content to operators, with sports betting as its core product. Its sportsbook offers up to 60,000 events a month, up to 1,000 bet types across more than 60 sports and up to 150 football leagues, with an HTML5 mobile version, a back office with content, bonus and reporting tools, and a single sign-on wallet. The casino side combines live roulette, blackjack and baccarat tables with a portfolio of more than 500 games sourced from partner software vendors, and virtual sports are supplied through a partner.

The company sells its products as a white label run under its own licence, as a turnkey solution with round-the-clock trading and risk management, as an API for existing bookmakers, and as a combined online and retail offer for land-based operators, with an interface designed for Asian players. Its events page records appearances at G2E Asia in 2016 and 2017. The site's copyright line reads 2022, and it does not state a founding year, legal entity or the jurisdiction of its licence.

Notable

  • Its sportsbook lists up to 60,000 events a month and up to 1,000 bet types across more than 60 sports.
  • Offers operators a white label run under the company's own licence, whose jurisdiction the site does not name.
  • Exhibited at G2E Asia in 2016 and 2017, according to its events page.

How well established

Products and solutions are described on the official site. The legal entity, licence jurisdiction, headquarters and founding year are not stated, and the site's content appears not to have been updated since about 2022.