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True Labs

True Labs

Also known as: TRUE LABS, TrueLab, True Lab, True Ltd

True Labs, formerly TrueLab, is a Malta-licensed casino game studio that emerged from the True Flip group and holds MGA critical gaming supply licence MGA/B2B/637/2018 through True Ltd. It has more than 60 slots, roulette, dice-style and instant games, such as the Dr. Rock series, Hot Hamster and Cat Waifu, and rebranded in 2025.

Headquarters
Birkirkara, Malta
Ownership
True Ltd (Malta, registration number C 100091), MK Business Centre, 115A Valley Road, Birkirkara BKR 9022; described in 2020 news as part of the True Flip group of companies.
Licences
MGA (critical gaming supply licence MGA/B2B/637/2018, type 1 games, True Ltd), iTech Labs (RNG and game certification), eCOGRA (game certification)
Products
slots, table games, instant games, dice games
Also known as
TRUE LABS, TrueLab, True Lab, True Ltd

History

True Lab presented itself in 2020 as an MGA-licensed game provider emerging within the True Flip group of companies. That year it launched its games through the SoftSwiss aggregator, starting with Sun Strike, Victoria Wild, the crypto-themed Mining Factory and alternative HTML5 games such as Magic Dice, and joined Yggdrasil's YG Masters programme to distribute through Yggdrasil's GATI technology. Its licensing entity is True Ltd (Malta, C 100091), registered in Birkirkara, which holds critical gaming supply licence MGA/B2B/637/2018 for type 1 games.

In September 2025 the studio rebranded as TRUE LABS, describing itself as an ecosystem of TRUE Games, the TRUE World progression layer and a $TRUE token, with on-chain verifiable results. Its games page now lists more than 60 titles, from the Dr. Rock and Hot series to Book of Odin, Storm vs Fire, Cat Waifu, Plinko and European and American roulette. In September 2026 it appointed Sergey Glamazda, former CEO of GameBeat and Virtus.pro, as chief executive. The studio says its RNG is certified by iTech Labs and that its games are tested by iTech Labs and eCOGRA.

Notable

  • Holds Malta Gaming Authority critical gaming supply licence MGA/B2B/637/2018 for type 1 games through True Ltd.
  • Emerged from the True Flip group, according to its 2020 partnership announcements.
  • Rebranded from TrueLab to TRUE LABS in September 2025, adding a progression layer and a $TRUE token.
  • Appointed Sergey Glamazda as CEO in September 2026.

Notable work

  • Dr. Rock & the Riff Reactor
  • Hot Hamster
  • Cat Waifu
  • Book of Odin
  • Storm vs Fire
  • Hellevator

How well established

The Maltese entity, registration number, MGA licence, True Flip group origin, rebrand, CEO appointment and game list are documented on the official site. The founding year is not stated.