Smartbet
Also known as: SmartBet, Smart Bet
Smartbet is a B2B iGaming software company that sells turnkey and white-label online casino platforms, combining an aggregated catalogue of more than 10,000 games from 250+ providers with a sportsbook, CRM, payments and affiliate tools. Through its Smart Live product it also supplies live casino tables, including titles of its own.
- Ownership
- Not disclosed on the official site.
- Products
- live casino, aggregation platform, sportsbook
- Also known as
- SmartBet, Smart Bet
- Website
- smartbet.llc
- linkedin.com/company/smartbet-io
Presence
Casino brands
43
Open brands seen carrying Smartbet in any market; closed casinos are not counted. A brand counts once, however many markets and sources list it.
History
Smartbet describes itself as an online casino platform provider with more than a decade of experience. Its products carry a 'Smart' prefix: Smart Casino (aggregated content), Smart Live (live dealer tables from third-party studios and from Smartbet itself, with branded tables and custom halls for operators), Smart Sports, Smart CRM, Smart Platform, Smart Affiliate, Smart Pay and a bonus system.
It packages these as turnkey, white-label and crypto-casino solutions, adds risk management, consulting and 24/7 B2B and player support, and says an operator can launch in about three weeks. The site states that it holds multiple gambling licences and certified RNG systems, but it names neither the licences nor the legal entity or an office location.
Notable
- Its Smart Live product offers operators branded live tables and custom halls alongside third-party live content.
- Sells turnkey, white-label and crypto-casino solutions and says a platform can launch in about three weeks.
- States that it holds multiple gambling licences without naming them on the site.
How well established
The product range is documented on smartbet.llc. The legal entity, licence numbers, founding year and location are not stated there, and the site names none of its own live games.
