RubyPlay
Also known as: Ruby Play, Rubyplay Limited
RubyPlay is a Malta-based B2B slot developer licensed by the Malta Gaming Authority, with further approvals in Romania and Ontario. It is known for the Immortal Ways engine and the Diamond Explosion and Mad Hit series. In January 2026 it announced a group of market-focused studios, and in July 2026 it agreed to buy the jackpot and free-to-play supplier Splash Tech.
- Headquarters
- Gzira, Malta
- Ownership
- Rubyplay Limited (Malta).
- Licences
- MGA (MGA/B2B/826/2020, issued 24 June 2021), Romania ONJN (Class II), Ontario AGCO
- Products
- slots, jackpot solutions, free-to-play engagement tools, bespoke branded games
- Also known as
- Ruby Play, Rubyplay Limited
- Website
- rubyplay.com
- linkedin.com/company/rubyplay
History
RubyPlay operates through Rubyplay Limited from an office in Gzira, Malta, and holds a Malta Gaming Authority B2B critical gaming supply licence issued in June 2021. Its slot catalogue is organised in branded series such as Diamond Explosion, Mad Hit and Immortal Ways, the last built on its own trademarked engine, and it also builds bespoke games exclusive to individual operators. Mad Hit Olympic First won the BetConstruct FTN Game of the Year award at the CasinoBeats Summit Game Developer Awards in May 2024. Its news pages report a US debut with Rush Street Interactive in January 2025, an AGCO online gaming licence for Ontario in February 2025, and partnerships in Italy, Brazil, Greece and Switzerland.
In January 2026 the company announced a studio-based model uniting five studios under one technology and distribution framework: RubyPlay Studio, Koala Games (launched in July 2025), Mad Hat Games, Xslots and a bespoke-content studio launched as Firerose in April 2026. In July 2026 it agreed to acquire 100% of Splash Tech, adding a cross-vertical real-money jackpot product and free-to-play casino and sports tools to its existing free spins, missions and tournaments suite. Its July 2026 news names Tsachi Maimon as chief executive.
Notable
- Its Immortal Ways slot engine is a registered trademark of the company.
- Announced in January 2026 a structure of five studios: RubyPlay Studio, Koala Games, Mad Hat Games, Xslots and a bespoke-content studio, launched as Firerose in April 2026.
- Agreed in July 2026 to acquire 100% of Splash Tech, a supplier of real-money jackpot and free-to-play tools.
- Mad Hit Olympic First won the BetConstruct FTN Game of the Year award in May 2024, according to the company.
Notable work
- Immortal Ways Diamonds
- Diamond Explosion 7s
- Mad Hit Olympic First
- Mayan Cache
- Bufon Fortuna
- Coffee Explosion
How well established
The Maltese entity, address, MGA licence number, Romanian and Ontario approvals, studio structure and the Splash Tech deal are documented on the official site. The site (about, contact, privacy notice, footer and its 131 news posts) does not state a founding year, company registration number or shareholders.
