Reflex Gaming
Also known as: Reflex Gaming Limited
Reflex Gaming is a UK supplier of gambling machines and games, established in 2004 and based in Newark, Nottinghamshire. It makes analogue and digital machines and land-based games for arcades, clubs, pubs and bingo halls, plus online slots and community games. It has been owned by UK operator Dransfields since 2019 and holds UKGC account 408 and a Swedish licence.
- Founded
- 2004
- Headquarters
- Newark, United Kingdom
- Ownership
- Reflex Gaming Limited (England, company no. 05099541); owned by Dransfields since 2019.
- Licences
- UKGC (account 408, Reflex Gaming Limited), Swedish Gambling Authority (Spelinspektionen) licence, announced 24 April 2023
- Products
- slots, land-based gaming machines, community games, gaming systems
- Also known as
- Reflex Gaming Limited
- Website
- reflexgaming.com
History
Reflex Gaming was established in 2004 and grew into one of the main gambling machine suppliers in the UK, describing itself as the largest under British ownership. It says it has built a portfolio of hundreds of land-based titles covering every category of UK land-based gaming, and it supplies sales, systems and servicing to arcades, clubs, pubs and bingo halls. In 2015 it ranked 45th in the Sunday Times Hiscox Tech Track list of fast-growing UK technology companies.
In 2019 the company was bought by Dransfields, a UK national operator founded in 1947. It has since built an online slot portfolio and community games, with series such as Big Game Fishing, Book of Blarney and Thor's Hammer Time, alongside cabinets including Cyclone, Cyclone Curve, Game Pro and Game Master 2, and in April 2023 it announced a licence from Sweden's Spelinspektionen to supply its online slots there. Its about page, as read in October 2026, names chief product officer Mat Ingram as vice-chair of Bacta's working group on UK gaming machine standards.
Notable
- Established in 2004 and acquired by UK operator Dransfields in 2019.
- Describes itself as the largest UK gambling machine supplier under British ownership.
- Ranked 45th in the Sunday Times Hiscox Tech Track 100 in 2015.
- Supplies both land-based machines and online slots, and announced a Swedish licence in April 2023.
Notable work
- Big Game Fishing
- Book of Blarney GigaBlox
- Thor's Hammer Time
- Piggies Prize Party
- Dublin Up
- Hot Pots
How well established
The founding year, company number, address, UKGC account, the 2023 Swedish licence announcement and the 2019 Dransfields acquisition are documented on the official site. Financial figures are not stated.
