Instant Win Gaming
Also known as: IWG, Instant Win Gaming Ltd
Instant Win Gaming (IWG) is a London-based supplier of online instant-win games, known as eInstants, to lotteries in North America and Europe. It has a portfolio of more than 100 HTML5 instant games, runs its own remote game server and multi-lottery progressive jackpots, and holds UK Gambling Commission licences. Allwyn invested in 2024 and, by the company's account, held a 70% stake by July 2025.
- Headquarters
- London, United Kingdom
- Ownership
- Instant Win Gaming Ltd (UK, Gambling Commission account 43153), 2 Old Street Yard, London EC1Y 8AF; Allwyn invested in February 2024 and, according to the company's July 2025 news, acquired a 70% stake.
- Licences
- UKGC (account 43153, gambling software and game host (casino) remote licences)
- Products
- instant win games, lottery games, progressive jackpots, remote game server
- Also known as
- IWG, Instant Win Gaming Ltd
- Website
- www.instantwingaming.com
History
Instant Win Gaming designs and supplies digital instant-win games for lotteries, offering a full service from strategy and portfolio management to design and build. It says it has launched more than 250 games and keeps a library of over 100 titles that can be reversioned for any market, including branded games such as Monopoly through commercial partnerships. Its games run on its InstantRGS remote game server, which it has integrated with IGT's iLottery platform for the Kentucky and Georgia lotteries.
IWG has introduced several firsts in US and Canadian iLottery: the multi-state progressive Mega Money Jackpots with the Pennsylvania and Virginia lotteries in 2023, Turbo Jackpots across nine Canadian provinces in 2024, the eFastPlay category in Pennsylvania, and the RumblePlay haptic feature with the North Carolina Education Lottery in 2025. In February 2024 the lottery operator Allwyn invested in IWG under a partnership agreement, and in July 2025 the company said Allwyn had acquired a 70% stake. The company was named Lottery Supplier of the Year at the 2025 EGR B2B Awards and is based at Old Street Yard in London.
Notable
- Launched the first multi-state eInstant progressive jackpot, Mega Money Jackpots, with the Pennsylvania and Virginia lotteries in 2023.
- Allwyn invested in IWG under a partnership agreement announced in February 2024 and had acquired a 70% stake by July 2025, according to the company.
- Named Lottery Supplier of the Year at the 2025 EGR B2B Awards.
- Its InstantRGS remote game server is integrated with IGT's iLottery platform.
Notable work
- Mega Money Jackpots
- Turbo Jackpots
- Wheel Spin Spectacular
- Gorilla Shake
How well established
The London address, UK licences (confirmed on the Gambling Commission register, software licence since December 2015), the Allwyn investment and 70% stake and the lottery launches are documented on the official site. The founding year is not stated, and the site's footer misprints the licence number as 43135.
