Inspired Entertainment
Also known as: Inspired Gaming Group
Inspired Entertainment is a Nasdaq-listed supplier of virtual sports, online and land-based slots, and betting terminals. Its virtual sports product — computer-generated racing and football events run to a schedule — is its most distinctive line. Its operating base is in the United Kingdom despite the US listing.
- Founded
- 2002
- Headquarters
- New York, New York, United States (principal UK operations in Burton-on-Trent, England)
- Ownership
- Inspired Entertainment, Inc., Nasdaq: INSE.
- Licences
- UKGC, MGA, New Jersey DGE, Michigan MGCB, Pennsylvania PGCB, Italy ADM, Greece
- Products
- virtual sports, online slots, land-based betting terminals, arcade operation
- Also known as
- Inspired Gaming Group
- Website
- www.inseinc.com
History
The business traces to the UK's Inspired Gaming Group, whose operating companies date from 1998 onwards, supplying betting-shop terminals and virtual sports. It became a US-listed company through a special purpose acquisition vehicle in 2016, taking the name Inspired Entertainment while keeping its principal operations in the United Kingdom, registered at Burton-on-Trent in Staffordshire.
In 2019 it acquired Novomatic's UK gaming technology business, adding land-based machines and a larger UK footprint. It runs four segments — Gaming, Virtual Sports, Interactive and Leisure — and employs around 1,000 people. It faced Nasdaq compliance issues in 2024 following delayed filings and set out a remediation plan. Virtual sports remains the line that distinguishes it from general slot suppliers: operators run scheduled computer-generated football, horse racing and greyhound events as betting markets, sold to lotteries and retail betting estates as much as to casinos.
Notable
- Virtual sports — scheduled computer-generated events sold as betting markets — is its distinguishing product line.
- Became US-listed through a special purpose acquisition vehicle in 2016 while keeping its operational base in the UK at Burton-on-Trent.
- Acquired Novomatic's UK gaming technology business in 2019.
- Faced Nasdaq listing-compliance issues in 2024 after delayed filings.
- Operates UK arcades and holiday-park leisure venues alongside its supplier business.
Notable work
- Centurion
- Virtual Grand National
- Virtual Football
- Virtual Horse Racing
How well established
The Nasdaq listing, the 2016 route to market through a special purpose acquisition vehicle, the 2019 Novomatic acquisition and the segment structure are documented. The founding year and the earlier UK lineage are reported rather than reconstructed from the register.
