Inplay Matrix
Also known as: IM ESPORTS, IM Sports, Inplay Matrix (IM Sports), InplayMatrix
Inplay Matrix is a B2B sportsbook supplier founded in 2009 and headquartered in Ramsey, Isle of Man, with further offices in the Philippines, Sri Lanka and Bulgaria. It provides operators with a fully managed sportsbook, shown on its site as IM Sports, covering pricing, risk management and compliance, or a managed trading API for their own front end.
- Founded
- 2009
- Headquarters
- Ramsey, Isle of Man
- Ownership
- Not disclosed on the official site.
- Products
- sportsbook, managed trading and risk management, sportsbook API
- Also known as
- IM ESPORTS, IM Sports, Inplay Matrix (IM Sports), InplayMatrix
- Website
- www.inplaymatrix.com
- Contacts
- [email protected]
Presence
Casino brands
50
Open brands seen carrying Inplay Matrix in any market; closed casinos are not counted. A brand counts once, however many markets and sources list it.
History
Inplay Matrix was founded in 2009 to give online gambling start-ups sports betting content and technology able to match that of established bookmakers. It works only business to business: the company states that it does not handle players' money or personal data and cannot bundle a gambling licence with its service, so each operator must hold its own.
Its offer comes in two forms: a turnkey sportsbook with its own responsive interface, presented on the site under the IM Sports logo, and a managed trading API on which an operator builds its own sportsbook UI. In both cases Inplay Matrix runs pricing, risk management, compliance and infrastructure around the clock, using official data feeds from partners whose logos it shows (Sportradar, Genius Sports and IMG Arena) and trading algorithms it says have been tuned over ten years. The site carries a BMM Testlabs certification mark, and the company describes a team spread across offices in the Philippines, Sri Lanka and Bulgaria and its Isle of Man headquarters.
Notable
- Headquartered at Bourne Concourse, Peel Street, Ramsey, Isle of Man, with offices in the Philippines, Sri Lanka and Bulgaria.
- Operates solely as a B2B supplier and does not bundle a gambling licence with its sportsbook service.
- Shows Sportradar, Genius Sports and IMG Arena as data partners and BMM Testlabs as certifier.
- Its sportsbook product appears on the site under the IM Sports brand.
- Testing and certification (a test lab, not a licence): BMM Testlabs (certification mark shown on the official site).
How well established
The founding year, headquarters address, office locations and service model are stated on inplaymatrix.com. The legal entity, registration number, any licence and ownership are not disclosed; partner and certifier names are read from logos only.
