Excellent Reel
Also known as: Excellent Reel d.o.o.
Excellent Reel is an independent HTML5 game studio in Belgrade, Serbia, launched in 2022 by Excellent Reel d.o.o. It makes classic fruit-machine and feature slots plus jackpot-driven virtual games such as keno, lucky six and horse and greyhound racing for online and retail channels, with game certification in Malta, Curacao, the Balkans and Brazil.
- Founded
- 2022
- Headquarters
- Belgrade, Serbia
- Ownership
- Excellent Reel d.o.o. (Belgrade, Serbia); registration number and owners not disclosed on the official site.
- Licences
- MGA (game and RNG certification, selected titles), Curacao (game certification), Romania (game certification), Bulgaria (game certification), Croatia (game certification), Republika Srpska (game certification), BiH - Brčko District (game certification), Brazil (game certification)
- Products
- slots, virtual sports, lottery games
- Also known as
- Excellent Reel d.o.o.
- Website
- excellentreel.com
- Contacts
- [email protected]
Presence
Casino brands
164
Open brands seen carrying Excellent Reel in any market; closed casinos are not counted. A brand counts once, however many markets and sources list it.
History
Excellent Reel d.o.o. launched in Belgrade in 2022, presenting itself as a studio built by industry veterans with no legacy catalogue to maintain. By 2026 its portfolio listed 47 slots, among them the Lightning Clover, Royal X Throne, Phoenix Respin and Glowing X series, and five virtual games, with fixed slot RTPs between 95.2% and 97.0% and new titles scheduled every few weeks.
Each virtual game carries a standalone progressive jackpot built into its certified maths, with per-operator pools; e-Greek Keno is synchronised with OPAP's Kino draws. The same titles run on web, mobile, self-service terminals and retail monitors. The company names the Balkans as its main market, followed by the CIS region, West and Central Africa and MENA, and lists game and RNG certification for selected titles in Malta, Curacao, Romania, Bulgaria, Croatia, Republika Srpska, the Brčko District and Brazil.
Notable
- Its 2026 portfolio lists 47 slots and 5 virtual games.
- Virtual-game jackpots are part of certified RTP and run as operator-configurable local pools.
- e-Greek Keno is synchronised with OPAP Kino draws.
Notable work
- 40 Lightning Clover Extreme
- 100 Royal X Throne
- 243 Phoenix Respin
- Book of Aswan
- e-Lucky Six
- e-Greek Keno
How well established
The Belgrade entity, the 2022 launch, the portfolio and the certification jurisdictions are documented on the official site. The company number, owners and certificate numbers are not stated.
