CherryPlay
Also known as: Cherry Play
CherryPlay is a slot studio that licenses its games to operators for a fixed subscription fee instead of the usual revenue share. It debuted in December 2024, builds its games on the Bragg Gaming technology stack, and its announced launches are with operators in the Netherlands and Belgium.
- Founded
- 2024
- Ownership
- Not stated on the official site.
- Products
- slots, jackpot system
- Also known as
- Cherry Play
- Website
- www.cherryplay.com
- linkedin.com/company/cherry-play
- Contacts
- [email protected]
History
CherryPlay made its market debut in December 2024, and in January 2025 announced Olga Bajela as chief executive. Its first operator partnership was with Hard Rock Casino NL, followed during 2025 by BetCity, JACKS.NL, StarCasino and 711 in the Netherlands, and in April 2025 by a launch in Belgium with StarCasino. A further Dutch launch, with Fair Play Online Casino, was announced in September 2026.
The company's commercial model replaces revenue share with a fixed licence fee, which it compares to a subscription. Its press releases say the games are developed on the Bragg Gaming technology stack, and its FAQ states that the games are certified by testing laboratories and comply with Dutch regulation. The catalogue consists of classic and feature slots such as Multi Banks, Super Coin, 6 Stepper, King VI and Golden Temple Rising, several of them tied to the multi-tier Golden Cherry jackpot system.
Notable
- Charges operators a fixed monthly licence fee instead of a revenue share.
- Its games are developed on the Bragg Gaming technology stack, according to its press releases.
- Launched in Belgium with StarCasino in April 2025, after debuting in the Netherlands.
- Its CEO is named on the site as Olga Bajela, appointed in January 2025.
Notable work
- Multi Banks
- Super Coin
- Golden Temple Rising
- 6 Stepper
- King VI
- Lobster Pot
How well established
The December 2024 debut, the subscription model, the Bragg technology stack, the CEO and the operator launches are documented in the site's press releases. No legal entity, address or licence number is stated; the privacy policy is an unfilled template and the terms page returns 404.
