CEGO
Also known as: Casual Entertainment and Gaming Online, CEGO A/S, Magnet Gaming
CEGO (Casual Entertainment and Gaming Online) is a Danish gambling company founded in 2000 and based in Aalborg that builds its own casino games, platform and consumer brands. It runs Spilnu.dk and Spinking.dk under a Danish Gambling Authority licence and Happytiger.co.uk, Spinking.co.uk and Luxcasino.co.uk under a UK Gambling Commission licence.
- Founded
- 2000
- Headquarters
- Aalborg, Denmark
- Ownership
- CEGO A/S (Denmark, CVR 29206651), Lauritzens Plads 1, DK-9000 Aalborg; the site says VIA Equity backed its 2019 reacquisition from Danske Spil, and the board chairman represents VIA Equity.
- Licences
- Denmark DGA (Spillemyndigheden), online casino, since 2012, UKGC (since 2021)
- Products
- slots, bingo, proprietary casino platform
- Also known as
- Casual Entertainment and Gaming Online, CEGO A/S, Magnet Gaming
- Website
- www.cego.dk
- linkedin.com/company/cego
History
CEGO was founded in Denmark in 2000 to make casual online entertainment and games. When Denmark opened its regulated online gambling market in 2012, it launched Spilnu.dk under a Danish Gambling Authority licence on the first day of the new regime, with every game built in-house. Danske Spil acquired the company in 2014 and ran it as a subsidiary, and the in-house game studio was formalised as Magnet Gaming in 2017. In 2019 CEGO was reacquired from Danske Spil with backing from VIA Equity, which funded expansion into the UK.
Happytiger.co.uk opened under a UK Gambling Commission licence in 2021 on the same platform, followed by Spinking.co.uk in 2025 and by Spinking.dk and Luxcasino.co.uk in 2026, giving the company five brands in two regulated markets. CEGO describes itself as vertically integrated: game mathematics, the game studio, the player platform, compliance and marketing are built in-house rather than bought from an RGS or platform vendor. In 2026 its site said it had more than 140 staff at its Aalborg headquarters and more than 200 original games.
Notable
- Launched Spilnu.dk in 2012 on the first day of Danish online-gambling liberalisation.
- Danske Spil owned CEGO from 2014 until a VIA Equity-backed reacquisition in 2019.
- Its studio was formalised as Magnet Gaming in 2017; the company says every title is owned IP with no royalties paid.
- Esben S. Thomsen is named as CEO on the company's about page.
Notable work
- Viking Saga
- Gold Rush
- Atlantis
- Flaming Tiger
- Diamond Express
- Golden Pyramid
How well established
The legal entity, CVR number, address, founding year, ownership history and licensing jurisdictions are documented on the official site. Licence numbers are not stated there, and the site does not describe supplying its games to other operators.
