Broadway Gaming B2B
Also known as: Dragonfish, Dragonfish Software
Broadway Gaming B2B is the supplier division of Dublin-based Broadway Gaming, built on the Dragonfish platform, formerly the B2B division of 888 Holdings, which Broadway Gaming acquired in 2022. It offers bingo content, a games aggregator, a player account management platform, turnkey white-label sites and managed services, under UK Gambling Commission licences.
- Founded
- 2007
- Headquarters
- Dublin, Ireland
- Ownership
- Division of Broadway Gaming Group, headquartered at Hanover Quay, Dublin. The group names two UKGC-licensed companies: Broadway Gaming Ireland DF Limited (account 58267) and Broadway Gaming Limited (account 39075; Isle of Man company number 020664V, registered office in Douglas).
- Licences
- UKGC (account 58267, Broadway Gaming Ireland DF Limited; remote bingo, casino and gambling software, licence 058267-R-334552-006), UKGC (account 39075, Broadway Gaming Limited; remote bingo and casino, licence 039075-R-319385-014), Ontario Gaming Related Supplier licence (AGCO), eCOGRA certification, BMM Testlabs Class II certification (bingo solution and RNG, 2025)
- Products
- bingo, aggregation platform, instant games, white-label platform, player account management platform, managed services
- Also known as
- Dragonfish, Dragonfish Software
- Website
- www.broadwaygamingb2b.com
- linkedin.com/company/dragonfish
History
The B2B site gives 2007 as its year of establishment and dates the start of its B2B business to the acquisition of Globalcom Bingo that year; its timeline places the establishment of Dragonfish as an independent B2B division of 888 Holdings plc in 2009. Press releases kept on the site describe Dragonfish running a bingo network for white-label partners, winning eGaming Review B2B awards in categories including White Label Partner and Bingo Network of the Year, rebranding its casino services as Casinoflex in 2016, announcing the FALCON client programme and acquiring Jet Management, owner of Costa Bingo, in 2019.
Broadway Gaming, whose own timeline begins with the launch of the Butlers Bingo site in June 2010, signed a deal to acquire Dragonfish in 2021, and its group site records the purchase of the Dragonfish B2B and B2C platform in July 2022. The group obtained a Gaming Related Supplier licence in Ontario in 2022 and launched what it calls the province's first regulated online bingo site in 2023. In 2024 it bought brand assets from Tau Marketing Solutions and Zenzero, whose sites already ran on its platform, and brands including Robin Hood Bingo and Moon Bingo from Rank Group. In 2025 BMM Testlabs certified its bingo solution and RNG for US Class II gaming, according to the company.
Notable
- The UKGC register lists Broadway Gaming Ireland DF Limited with remote bingo, casino and gambling software licences active since 23 February 2022.
- The products page says its aggregator is integrated with more than 30 game providers and over 800 games.
- In 2025 BMM Testlabs certified its bingo solution for US Class II gaming, according to the company; in October 2026 its Class II games were still listed as coming soon.
- In October 2026 the group's about page named Mark Cleary as CEO.
How well established
The group headquarters, both UKGC-licensed entities (confirmed on the UKGC register), the Isle of Man company number of Broadway Gaming Limited, the 2022 Dragonfish acquisition and the product range are documented on the official sites. The B2B site gives 2007 as its establishment year but dates Dragonfish's establishment as an 888 division to 2009; the company number of Broadway Gaming Ireland DF Limited and the group's ultimate owners are not stated, and the B2B site has no privacy, terms or sitemap page.
