Boldplay
Also known as: Univam
Boldplay is a Gibraltar-based casino content studio that makes slots, jackpot slots, scratch cards, table games, keno, video bingo and lottery-style games in HTML5. It trades through Univam Limited and Univam (Malta) Limited, which hold licences from the UK Gambling Commission, Gibraltar, Michigan and Romania, and its acquisition by Openbox Holdings was announced in October 2024.
- Headquarters
- Gibraltar, Gibraltar
- Ownership
- Univam Limited (Gibraltar) and Univam (Malta) Limited; Boldplay is a trademark of Univam Ltd. Acquisition by Openbox Holdings announced on 17 October 2024.
- Licences
- UKGC (licence 063833-R-338634-001, remote gambling software, Univam Limited), Gibraltar (Remote Gambling Licence No. 138, B2B, Univam Limited), MGA (Recognition Notice RN/286/2023, Univam Limited), Romania ONJN (Class 2 licence Nr. 173, Univam (Malta) Limited), Michigan Gaming Control Board (licence 008270, Univam (Malta) Limited), Peru MINCETUR (authorisation PSV0149), Buenos Aires City LOTBA (Disposicion 267-LOTBA/24), GLI certified, Gaming Associates certified
- Products
- slots, jackpot slots, table games, scratch cards, keno, video bingo, lottery games
- Also known as
- Univam
- Website
- www.boldplay.com
- linkedin.com/company/boldplay
History
Boldplay is a trademark of Univam Ltd, with its contact office at Neptune House in Marina Bay, Gibraltar. Its catalogue spans video slots, its own jackpot networks (Superpot, Superpays and the configurable Supersweep), scratch games, table games, keno, video bingo and lottery titles, built around in-house features such as Boldplay Select, Storm, Surprise and Spins. The studio says its games can be shown in more than 20 languages and over 175 currencies, and that they are certified by the test houses GLI and Gaming Associates.
Its licensing grew quickly from 2023: a Gibraltar B2B remote gambling licence and a Romanian ONJN Class 2 licence in early 2023, MGA recognition in April 2023, then a UKGC remote gambling software licence, Buenos Aires City (LOTBA) approval, Peruvian authorisation and a Michigan licence in 2024. In September 2024 it announced a UK supply deal with the Rank Group, and in October 2024 it announced its acquisition by Openbox Holdings, an iGaming content distributor active across Asia and other markets.
Notable
- Its acquisition by Openbox Holdings, an iGaming content distributor active across Asia and other markets, was announced in October 2024.
- Holds a UKGC remote gambling software licence issued in April 2024 and a Michigan licence issued in August 2024.
- Runs its own jackpot formats: Superpot, Superpays and the configurable Supersweep.
Notable work
- Brute Force
- Cakeshop Cascade
- Sweet Splash
- Toy Box
- Gold Digger
- Wood Dragon
How well established
The legal entities, licence numbers and dates, the Gibraltar office, the Openbox acquisition and the game catalogue are documented on the official site. A founding year and company registration numbers are not stated.
