BETER
Also known as: Beter Live, BETER Group
BETER is an international group that produces esports and sports event content, live streams, data and odds for sportsbooks. Its products include ESportsBattle esports tournaments, the AI-driven Virtual eComp cyber-football league, Setka Cup table tennis and BSKT Cup basketball, all streamed around the clock with an in-house trading team. Its terms place disputes under Cypriot courts.
- Ownership
- BETER GROUP, described on the site as an international group of companies.
- Licences
- ESIC Gold Standard accreditation (Tier 1 Anti-Corruption Supporter), IBIA member
- Products
- esports betting content, virtual sports, sports betting content, odds feed, iFrame sportsbook solution
- Also known as
- Beter Live, BETER Group
- Website
- beter.co
- linkedin.com/company/betercorp
History
BETER's own growth table starts in early 2018, when it covered about 300 events in CIS markets with a team of one, and by 2026 reported more than 70,000 events, over 1,500 players and a team of more than 550. EveryMatrix is quoted on the site as a partner since 2019. The company produces its own competitions for betting; by its own count ESportsBattle covers more than 500,000 eFootball, eBasketball, eHockey and eTennis events a year, Setka Cup more than 140,000 table tennis events, BSKT Cup 5x5 basketball tournaments, and Virtual eComp AI-run cyber-football matches without a human factor.
Alongside the content it sells an esports odds feed, an iFrame betting solution, a client console and an integrity service run within a trading department it says has more than 150 traders. BETER holds the Esports Integrity Commission's Gold Standard accreditation as a Tier 1 anti-corruption supporter and is a member of the International Betting Integrity Association. The site names Gal Ehrlich as chief executive officer.
Notable
- ESportsBattle covers more than 500,000 esports events a year across eFootball, eBasketball, eHockey and eTennis.
- Holds the Esports Integrity Commission's Gold Standard accreditation and is a member of the International Betting Integrity Association.
- Reports growth from a one-person team in early 2018 to more than 550 staff by 2026.
Notable work
- ESportsBattle
- Setka Cup
- BSKT Cup
- Virtual eComp
How well established
Products, event volumes, integrity accreditations and the growth table are documented on the official site. No legal entity, registered address, licence or founding year is stated; the 'Beter Live' name does not appear on the current site.
