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Adoptit Publishing

Also known as: Adopt It Publishing, Adoptit

Adoptit Publishing presents itself as the online gaming industry's first publisher of casino game content. It takes games from development partners to market: game design input, maths and audio, licensing, certification and distribution to operators and platforms. Its site says it holds UK remote software provider and hosting licences.

Ownership
Not disclosed on the official site.
Licences
UKGC (remote gambling software and hosting licences, as stated by the company)
Products
game publishing and distribution
Also known as
Adopt It Publishing, Adoptit

Presence

Casino brands

46

Open brands seen carrying Adoptit Publishing in any market; closed casinos are not counted. A brand counts once, however many markets and sources list it.

History

Adoptit Publishing works as a publisher rather than a studio. It offers partner studios advice on which game styles and features suit which markets, can arrange client- and server-side development, and supplies mathematics, audio and playability work. It then handles licensing and regulation, including access to jurisdictions a small studio could not reach alone, game certification and security audits, and advises on commercial models such as exclusive licences, upfront fees and revenue share. The site cites more than 25 years of industry experience and relationships with game developers, operators and platforms, but it names no games, address, founding year or legal entity.

Notable

  • Describes itself as the first publisher of casino game content in the online gaming industry.
  • Says it holds UK remote software provider and hosting licences.

How well established

The publishing model and the claimed UK licences are stated on the official one-page site. Games, legal entity, address, founding year and licence numbers are not given, and the licences were not checked in the UKGC register.