ICE Barcelona
Also known as: ICE London (ExCeL London, through 2024); ICE Totally Gaming / International Casino Exhibition (earlier name, Earls Court era)
ICE (originally ICE Totally Gaming / International Casino Exhibition) is one of the largest annual gaming trade shows in the world, covering land-based casino, sports betting, igaming and payments suppliers. It relocated from ExCeL London to Fira Barcelona Gran Via in January 2025 after decades in the UK, and now runs alongside the co-located iGB Affiliate and iGB Live events under a 'World Gaming Week' banner.
- Venue
- Fira Barcelona Gran Via, Av. Joan Carles I 64, 08908 Barcelona, Spain
- Headquarters
- Barcelona, Spain
- Ownership
- Clarion Events (Clarion Gaming); some 2026 materials from the same stable are branded 'World Gaming'
- Also known as
- ICE London (ExCeL London, through 2024); ICE Totally Gaming / International Casino Exhibition (earlier name, Earls Court era)
- Website
- www.icegaming.com
History
ICE grew into the industry's largest supplier-facing exhibition at ExCeL London, with attendance rising from 21,336 in 2012 to 36,093 in 2019; a 2025 organiser testimonial calling that year the '31st edition' implies a mid-1990s founding, not independently confirmed. Its farewell London edition in Feb 2024 drew a record 52,345 unique attendees. Clarion Events moved the show to Fira Barcelona Gran Via for its January 2025 edition, rebranding it ICE Barcelona; the first Barcelona edition, combined with the co-located iGB Affiliate event, drew a reported record 59,101 visitors. The January 2026 edition, combined with co-located events under a 'World Gaming Week' banner, reported 62,988 attendees - trade press described it as a further attendance record. The organiser is promoting 65,000+ visitors from 186 countries for the January 2027 edition.
Notable
- Moved from ExCeL London to Fira Barcelona Gran Via for the January 2025 edition, ending a run of 20+ years in London
- ICE London's Feb 2024 farewell edition set a then-record of 52,345 unique attendees
- Attendance grew from 21,336 (2012) to 36,093 (2019) at ExCeL London
- First Barcelona edition (2025), combined with iGB Affiliate, drew a reported record 59,101 visitors
- Runs as part of a wider 'World Gaming Week', co-located with iGB Affiliate Barcelona and iGB Live
- Organiser cites 300+ verified regulators attending, calling it gambling's largest regulator gathering
- Organiser branding is shifting from 'Clarion Gaming' to 'World Gaming' on some event materials
Notable work
- operators
- suppliers
- affiliates
- land-based
- online
- regulators
How well established
The attendance series, the move from London to Barcelona and the published 2027 dates come from the organiser and from trade reporting. The founding year is not published: a mid-1990s date is implied by an organiser testimonial describing 2025 as the show's 31st edition, and is not independently confirmed.
